A4DH Branding Services ᱨᱮᱱᱟᱜ Jo ᱠᱟᱯᱷᱮ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱮᱸᱴ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2025
Jo ᱠᱟᱯᱷᱮ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱮᱸᱴ
A4DH Branding Services ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: A4 Design House
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#169504 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Jo ᱠᱟᱯᱷᱮ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱮᱸᱴ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱚ, ᱥᱚᱨᱮᱥ ᱡᱚᱢ ᱫᱟᱲᱮ ᱨᱟᱹᱥᱠᱟᱹ, ᱡᱚᱲᱟᱣ ᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱱᱟᱣ ᱞᱮᱠᱟᱛᱮ ᱱᱟᱶᱟ ᱢᱮᱱᱮᱛ ᱮᱢᱟᱭ᱾ ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱜᱤᱫᱽᱨᱟᱹ ᱠᱷᱚᱱ ᱜᱚᱲᱚᱢ ᱵᱟᱵᱟ ᱫᱷᱟᱹᱵᱤᱡ ᱥᱟᱱᱟᱢ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱥᱚᱞ ᱟᱨ ᱥᱚᱨᱮᱥ ᱛᱟᱦᱮᱸᱱ ᱥᱟᱶᱛᱮ᱾ ᱨᱟᱹᱥᱠᱟᱹ ᱵᱷᱮᱜᱟᱨ, ᱟᱨ ᱢᱚᱱᱮ ᱡᱚᱲᱟᱣ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱷᱟᱯᱚᱱ ᱠᱟᱛᱮ, ᱧᱮᱞᱚᱜᱼᱟ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱱᱟᱶᱟ ᱨᱩᱯ ᱮ ᱟᱯᱱᱟᱨ ᱠᱮᱫᱼᱟ᱾ ᱦᱟᱹᱨᱭᱟᱹᱲ ᱨᱚᱝ ᱥᱟᱢᱴᱟᱣ ᱫᱚ ᱡᱟᱹᱯᱩᱫ, ᱵᱟᱹᱲᱛᱤ ᱟᱨ ᱴᱤᱠᱟᱹᱣ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ᱾ ᱡᱚᱢᱟᱜ ᱟᱨ ᱡᱚᱢ ᱡᱤᱱᱤᱥ ᱠᱷᱚᱱ ᱩᱫᱩᱜ ᱟᱠᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱫᱚ ᱠᱟᱹᱦᱱᱤ ᱮ ᱥᱚᱨᱮᱥᱟ, ᱟᱨ ᱱᱟᱶᱟ ᱞᱚᱜᱚ ᱪᱤᱠᱤ ᱫᱚ ᱥᱟᱫᱷᱟ ᱟᱨ ᱥᱟᱦᱚᱥ ᱛᱟᱞᱟᱨᱮ ᱥᱚᱢᱟᱱ ᱮ ᱫᱚᱦᱚᱭᱟ᱾ ᱠᱷᱟᱹᱛᱤᱨ ᱫᱚ ᱡᱷᱚᱛᱚ ᱥᱟᱹᱜᱟᱹᱭ ᱴᱷᱟᱶ ᱨᱮ ᱢᱤᱫ ᱡᱚᱲᱟᱣ ᱟᱹᱨᱩ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Jo ᱠᱟᱯᱷᱮ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱮᱸᱴ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jo ᱠᱟᱯᱷᱮ ᱟᱨ ᱨᱮᱥᱴᱚᱨᱮᱸᱴ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
- ᱴᱮᱜ ᱠᱚ
- rebranding, brand identity, identity design, logo redesign, visual language
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
- ᱯᱨᱮᱨᱚᱱᱟ
- The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designers: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
