PepsiCo Design and Innovation ᱨᱮᱱᱟᱜ Pepsi Diner Milan 2024 Pop-Up Diner Interior ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2025
Pepsi Diner Milan 2024 Pop-Up Diner Interior
PepsiCo Design and Innovation ᱞᱮᱠᱟᱛᱮ
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#169617 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Pepsi Diner Milan 2024 Pop-Up Diner Interior ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱮᱯᱥᱤ ᱰᱟᱭᱠᱤᱱᱟᱨ ᱢᱤᱞᱟᱱ ᱒᱐᱒᱔ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱯᱚᱯ-ᱟᱯ ᱰᱟᱭᱠᱤᱱᱟᱨ ᱤᱱᱴᱮᱨᱤᱭᱚᱨ ᱡᱟᱦᱟᱸ ᱢᱤᱞᱟᱱ ᱨᱮ ᱢᱤᱫ ᱲᱟᱸᱜ ᱠᱟᱴᱤᱡ ᱵᱨᱟᱸᱰ ᱡᱟᱭᱜᱟ ᱠᱚ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱱᱭᱟᱸ ᱭᱚᱨᱠ ᱰᱟᱭᱠᱤᱱᱟᱨ ᱠᱚᱱᱥᱮᱯᱴ ᱠᱚ ᱭᱩᱨᱚᱯ ᱨᱮ ᱟᱹᱱᱛᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱭᱩᱱᱟᱭᱴᱮᱰ ᱥᱴᱮᱴᱥ ᱛᱮ ᱵᱟᱦᱨᱮ ᱰᱟᱭᱠᱤᱱᱟᱨ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱮᱠᱴᱤᱵᱮᱥᱚᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱤᱱᱴᱮᱨᱤᱭᱚᱨ ᱨᱮ ᱱᱟᱶᱟ ᱯᱮᱯᱥᱤ ᱞᱚᱜᱳ ᱟᱨ ᱪᱚᱠᱷᱟ-ᱪᱤᱱᱦᱟᱹ (visual identity) ᱥᱤᱥᱴᱮᱢ ᱮᱢ ᱮᱢ ᱟᱠᱟᱱᱟ ᱾ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱯᱚᱯ ᱠᱚᱞᱪᱚᱨ, ᱥᱚᱠᱮᱨ ᱟᱨ ᱥᱚᱨᱮᱥ ᱥᱚᱦᱤᱛ, ᱨᱮᱭᱟᱜ ᱨᱮᱯᱷᱨᱮᱱᱥ ᱠᱚ ᱮᱴᱚᱦᱚᱵ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱦᱚᱲ ᱠᱚᱨᱮᱭᱟᱜ ᱞᱟᱹᱜᱤᱛ ᱤᱴᱟᱞᱤᱭᱟᱱ ᱥᱮᱞᱮᱵᱽᱨᱤᱴᱤ ᱠᱚ ᱥᱟᱶ ᱛᱮ ᱯᱨᱚᱜᱨᱟᱢᱤᱸᱜ ᱠᱚ ᱠᱚᱨᱮᱴᱮᱰ ᱮᱢᱚᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱮᱥ ᱠᱟᱱᱟ ᱡᱟᱹᱦᱟᱸ ᱠᱟᱛᱮ ᱟᱺᱛᱟᱲᱟᱹ ᱥᱚᱸᱥᱠᱚᱨᱭ ᱠᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱚᱨ ᱥᱟᱶ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱛᱮ ᱭᱩᱨᱚᱯᱤᱭᱟᱱ ᱮᱡᱩᱫᱤᱭᱮᱱᱥ ᱥᱟᱶ ᱡᱟᱦᱟᱱ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Pepsi Diner Milan 2024 Pop-Up Diner Interior ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pepsi Diner Milan 2024 Pop-Up Diner Interior ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
