Moataz Mohamed ᱨᱮᱱᱟᱜ Globally Made in Egypt ᱵᱨᱟᱸᱰᱤᱝ ᱠᱮᱢᱯᱮᱭᱤᱱ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2025
Globally Made in Egypt ᱵᱨᱟᱸᱰᱤᱝ ᱠᱮᱢᱯᱮᱭᱤᱱ
Moataz Mohamed ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Samsung Electronics Egypt
ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#171305 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Globally Made in Egypt ᱵᱨᱟᱸᱰᱤᱝ ᱠᱮᱢᱯᱮᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Samsung ᱟᱜ ᱱᱟᱶᱟ ᱠᱮᱢᱯᱮᱭᱤᱱ ᱫᱤᱥᱚᱢ ᱜᱚᱨᱚᱵᱽ, ᱠᱷᱮᱞᱚᱸᱰ ᱩᱥᱟᱹᱨᱟ ᱟᱨ ᱞᱟᱦᱟᱱᱛᱤ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱢᱮᱥᱟ ᱠᱟᱛᱮ ᱴᱮᱞᱤᱵᱷᱤᱡᱚᱱ ᱱᱟᱶᱟ ᱵᱮᱱᱟᱣ ᱨᱮ ᱟᱡᱟᱜ ᱞᱤᱰᱚᱨᱥᱤᱯ ᱫᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱚᱦᱢᱮᱫᱽ ᱮᱞ ᱡᱮᱱᱰᱤ ᱥᱟᱶ ᱥᱮᱞᱮᱫ ᱠᱟᱛᱮ, ᱱᱚᱶᱟ ᱡᱚᱲ, ᱴᱷᱤᱠ ᱟᱨ ᱜᱩᱱ ᱩᱫᱩᱜ ᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱩᱥᱟᱹᱨᱟ ᱠᱷᱮᱞᱚᱸᱰᱤᱭᱟᱹ ᱟᱨ Samsung ᱟᱜ AI ᱪᱟᱪᱞᱟᱣᱜ TV ᱨᱮᱭᱟᱜ ᱥᱟᱢᱟᱱ ᱜᱩᱱ ᱠᱟᱱᱟ᱾ ᱪᱚᱞᱟᱱ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱥᱮᱞᱮᱫᱽ ᱠᱟᱹᱦᱱᱤ ᱞᱟᱹᱭ ᱥᱟᱶ, ᱠᱮᱢᱯᱮᱭᱤᱱ ᱮᱞ ᱡᱮᱱᱰᱤ ᱟᱨ Samsung ᱟᱜ ᱩᱥᱟᱹᱨᱟ ᱞᱟᱹᱜᱤᱫ ᱮᱱᱮᱢ ᱩᱫᱩᱜ ᱮᱫᱟ᱾ ᱫᱷᱟᱹᱨᱛᱤ ᱡᱟᱠᱟᱛ Egypt ᱨᱮ ᱵᱮᱱᱟᱣ, ᱱᱚᱶᱟ ᱫᱷᱟᱹᱨᱛᱤ ᱫᱷᱟᱹᱯ ᱠᱟᱹᱢᱤ ᱩᱫᱩᱜ ᱮᱫᱟ ᱟᱨ ᱧᱮᱞ ᱚᱱᱩᱵᱷᱚᱵᱽ ᱱᱟᱶᱟ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Globally Made in Egypt ᱵᱨᱟᱸᱰᱤᱝ ᱠᱮᱢᱯᱮᱭᱤᱱ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Globally Made in Egypt ᱵᱨᱟᱸᱰᱤᱝ ᱠᱮᱢᱯᱮᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Samsung’s latest campaign celebrates national pride, sports excellence, and technological innovation, solidifying its status as the number one global Television brand made in Egypt. With Ahmed El Gendy as the campaign’s ambassador, the message emphasizes precision, speed, and exceptional quality—qualities that define both Samsung’s Artificial Intelligence powered Televisions and elite athletes. The visuals seamlessly incorporate Gendy, creating an engaging and immersive experience that highlights the synergy between performance and innovation.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- tv models featured: neo qled 8k, oled, the frame
display technology: ai powered upscaling, ultra fast refresh rates, deep contrast
Resolution: 8k for neo qled 8k, oled, the frame
Technical Focus: Precision color rendering, immersive display quality, motion smoothness for sports and action content.
Campaign format: ooh (out-of-home), digital ads, and social media visuals. - ᱴᱮᱜ ᱠᱚ
- Samsung, AI TV, Made in Egypt, Ahmed El Gendy, Olympic Champion, Branding Campaign, Digital Advertising, Neo QLED 8K, OLED TV, Sports Marketing
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project leverages Samsung’s ai powered neo qled 8k and oled display technologies, ensuring ultra-high-definition visuals with exceptional clarity and color accuracy. The campaign highlights features like high refresh rates for smooth motion, deep contrast levels, and ai enhanced upscaling. The visual execution uses advanced cgi and digital rendering to seamlessly integrate ahmed el gendy’s presence with the tvs, making the branding message more immersive and engaging.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- One of the biggest challenges in this campaign was effectively linking ahmed el gendy’s sports achievements with the core technological attributes of Samsung ai tvs. The creative process required balancing emotional appeal with technical messaging, ensuring that the campaign remained both aspirational and product-focused. additionally, producing high-quality visuals that seamlessly integrate an athlete into Samsung’s branding required advanced cgi and digital compositing techniques. Another challenge was ensuring the campaign resonated across diverse audiences—both Egyptian consumers and global markets—without diluting the brand’s core message of excellence and innovation.
Let me know if you need any refinements! - ᱜᱚᱵᱮᱥᱚᱱᱟ
- This research explores the strategic branding impact of Samsung ai tvs in the egyptian and global markets, leveraging sports excellence as a marketing vehicle. The study examines how associating a top tier olympic athlete, ahmed el gendy, with samsung's ai powered technology reinforces brand credibility and consumer trust. The research method includes consumer sentiment analysis, advertising effectiveness studies, and digital engagement metrics. Findings highlight how storytelling through national pride and technological innovation enhances customer perception and strengthens Samsung’s market leadership.
- ᱯᱨᱮᱨᱚᱱᱟ
- The project was inspired by the success and excellence of olympic gold medalist ahmed el gendy, drawing a parallel between his achievements and the premium quality of Samsung TVs. The main motive was to reinforce Samsung's position as the number one brand while emphasizing that these tvs are Made in Egypt and exported globally. The campaign highlights innovation, speed, accuracy, and quality, aligning with the characteristics of modern pentathlon sports.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in october, 2024 in Cairo, Egypt and was completed in November, 2024 The campaign was launched across multiple platforms, including out-of-home (ooh) advertising, digital media, and social networks, targeting both local and international audiences. the project was executed in Egypt, with its marketing materials displayed in key locations nationwide and select global markets.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The campaign brings samsung ai tvs to life by integrating the champion, ahmed el gendy, into the visuals, making it feel like he is stepping out of the screen. This creates an immersive storytelling experience, linking sports excellence with cutting-edge tv technology. the keyframes highlight the speed, clarity, and motion precision of Samsung displays, while smooth animations and vibrant colors ensure high engagement. The campaign flows through ooh billboards, digital banners, and social media content, reinforcing the brand's message across multiple platforms.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Samsung Electronics, 2025.
Trademark: "Samsung AI TV" (2025) Samsung Electronics.
All visual and conceptual assets used in the campaign are the intellectual property of Samsung Electronics and its creative partners. - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creative Director: (Moataz Mohamed).
ᱥᱯᱚᱱᱥᱚᱨᱰ
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