ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Hong Jia Min ᱨᱮᱱᱟᱜ Ruyi Dim Dong Bakery ᱨᱮᱭᱟᱜ Brand Identity

Hong Jia Min ᱨᱮᱱᱟᱜ Ruyi Dim Dong Bakery ᱨᱮᱭᱟᱜ Brand Identity ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2025 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱞᱚᱦᱟᱜᱨᱟᱯᱷᱤᱠ· 2025

Ruyi Dim Dong Bakery ᱨᱮᱭᱟᱜ Brand Identity

Hong Jia Min ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Jijia Brand Creative Studio

ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#172952 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

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Ruyi Dim Dong Bakery ᱨᱮᱭᱟᱜ Brand Identity ᱵᱟᱵᱚᱛ ᱛᱮ

Ruyi Dim Dong ना ᱢᱤᱫ ᱵᱮᱠᱟᱨᱤ ᱨᱮᱭᱟᱜ brand identity ᱠᱟᱱᱟ। ᱱᱚᱶᱟ design ᱪᱮ ᱢᱟᱨᱟᱝ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ pastry parampara ᱥᱟᱶᱛᱮ European roti ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱡᱩᱲᱟᱶ ᱮᱫᱟᱭ। Logo ᱠᱚ ᱵᱟᱨ ᱮᱥᱮᱨᱤᱭᱟᱱ motif ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱛᱟᱦᱮᱸᱠᱟᱱ scroll ᱟᱨ ᱡᱚᱛᱚ ᱠᱷᱩᱞᱟᱜ ᱟᱠᱟᱱ ᱩᱯᱷᱟᱨ ᱵᱚᱠᱥᱚ। Ru ᱟᱠᱮᱨ ᱨᱮᱭᱟᱜ ᱡᱟᱶᱟᱭ ᱥᱴᱨᱚᱠ ᱢᱤᱫ silk scroll ᱠᱷᱟᱱ ᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸ ᱦᱚᱸ heritage ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ। Yi ᱟᱠᱮᱨ ᱡᱟᱶᱟᱭ radical ᱦᱟᱨᱟᱜ ᱮᱫᱟᱭ, ᱟᱨ Li component ᱛᱟᱦᱮᱸ ᱮᱫᱟᱭ, ᱡᱟᱦᱟᱸ ᱠᱷᱩᱞᱟᱜ ᱟᱠᱟᱱ ᱩᱯᱷᱟᱨ ᱞᱮᱠᱟ ᱧᱮᱞ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ। ᱢᱤᱫ pine needle motif seal ᱟᱨ belly band ᱠᱚ ᱨᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ sustainable material ᱨᱮ chapa ᱦᱩᱭ ᱟᱠᱟᱱᱟ। ᱩᱯᱷᱟᱨ ᱵᱚᱠᱥᱚ ᱠᱚ pastry ᱠᱚ ᱫᱚ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ sanskritik smriti chinha ᱞᱮᱠᱟ ᱮᱢ ᱦᱩᱭ ᱮᱫᱟᱭ।

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A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Ruyi Dim Dong Bakery ᱨᱮᱭᱟᱜ Brand Identity ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ruyi Dim Dong Bakery ᱨᱮᱭᱟᱜ Brand Identity ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
ᱴᱮᱜ ᱠᱚ
Health, Creativity, Baking, Chinese, Oriental
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
ᱜᱚᱵᱮᱥᱚᱱᱟ
Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
ᱯᱨᱮᱨᱚᱱᱟ
The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
Designed in September 2023 for Nanning, Guangxi, China
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
ᱯᱮᱴᱮᱱᱴ ᱠᱚ
Copyrights belong to Hong Jia Min, 2023.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Hong Jia Min
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
Hong Jia Min

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ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾

ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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