Turkish Airlines ᱨᱮᱱᱟᱜ Connect To Turkiye Aegean Part ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱨᱭᱠᱨᱚᱢ

Turkish Airlines ᱨᱮᱱᱟᱜ Connect To Turkiye Aegean Part ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱨᱭᱠᱨᱚᱢ ᱫᱚ ᱩᱛᱥᱟᱵ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱞᱚᱦᱟᱩᱛᱥᱟᱵ· 2026

Connect To Turkiye Aegean Part ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱨᱭᱠᱨᱚᱢ

Turkish Airlines ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Turkish Airlines

ᱩᱛᱥᱟᱵ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#175016 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Connect To Turkiye Aegean Part ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱨᱭᱠᱨᱚᱢ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱚᱱᱮᱠᱴ ᱴᱩ ᱴᱩᱨᱠᱤᱭᱮ ᱮᱡᱤᱭᱟᱱ ᱯᱟᱨᱴ ᱫᱚ ᱢᱤᱫ ᱟᱭᱢᱟ-ᱱᱟᱜᱟᱨ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱨᱭᱠᱨᱚᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱡᱟᱭᱜᱟᱨᱮ ᱛᱤᱱᱜᱩ ᱟᱠᱟᱱ ᱠᱟᱹᱨᱭᱠᱨᱚᱢ ᱵᱟᱝ ᱠᱷᱟᱱ ᱢᱤᱫ ᱪᱟᱞᱟᱜ ᱠᱟᱱ ᱠᱟᱦᱱᱤ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱯᱟᱦᱩᱸᱱᱟᱹ ᱠᱚ ᱫᱚ ᱟᱭᱢᱟ ᱱᱟᱜᱟᱨ ᱛᱮ ᱠᱚ ᱟᱹᱭᱩᱨᱚᱜᱼᱟ, ᱟᱨ ᱡᱚᱛᱚ ᱱᱟᱜᱟᱨ ᱨᱮ ᱟᱡᱟᱜ ᱱᱤᱡᱚᱨᱟᱜ ᱵᱤᱥᱚᱭ ᱟᱨ ᱟᱴᱠᱟᱨᱚᱜ ᱟᱱᱩᱵᱷᱚᱵ ᱮᱢᱚᱜᱼᱟ᱾ ᱥᱠᱨᱤᱱ ᱠᱚᱣᱟᱜ ᱵᱚᱫᱚᱞ ᱛᱮ, ᱡᱟᱭᱜᱟ, ᱠᱟᱦᱱᱤ ᱟᱨ ᱥᱟᱡᱟᱣ ᱦᱚᱛᱮᱛᱮ ᱥᱟᱹᱜᱟᱹᱭ ᱦᱩᱭᱩᱜᱼᱟ᱾ ᱮᱯᱷᱮᱥᱩᱥ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱛᱚᱛᱚᱛᱚᱵᱤᱠ ᱡᱟᱭᱜᱟᱨᱮ, ᱡᱚᱛᱚ ᱤᱱᱥᱴᱚᱞᱮᱥᱚᱱ ᱠᱚ ᱫᱚ ᱩᱥᱩᱞ ᱢᱳᱰᱩᱞᱟᱨ ᱯᱞᱟᱴᱯᱷᱚᱨᱢ ᱪᱮᱛᱟᱱ ᱨᱮ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱦᱟᱱ ᱴᱷᱮᱴᱷᱠᱟ, ᱮᱸᱠᱚᱨ ᱟᱨ ᱵᱟᱝ ᱦᱟᱢᱟᱞ ᱦᱟᱹᱛᱭᱟᱨ ᱯᱩᱭᱞᱩ ᱡᱩᱜᱽ ᱨᱮᱭᱟᱜ ᱚᱛ ᱵᱟᱭ ᱡᱚᱴᱮᱫᱟ᱾ ᱯᱩᱭᱞᱩ ᱡᱩᱜᱽ ᱥᱚᱢᱯᱚᱛᱤ ᱫᱚᱦᱚ ᱟᱨ ᱴᱷᱟᱶᱟᱜ ᱥᱟᱹᱨᱤᱭᱟᱹᱱ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱨ ᱢᱟᱨᱟᱝ ᱠᱷᱚᱱ ᱦᱚᱸ ᱢᱟᱲᱟᱝ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Connect To Turkiye Aegean Part ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱨᱭᱠᱨᱚᱢ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Connect To Turkiye Aegean Part ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱨᱭᱠᱨᱚᱢ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
ᱴᱮᱜ ᱠᱚ: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
ᱯᱨᱮᱨᱚᱱᱟ: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: All visual and media credits: Turkish Airlines