Jake Wilkins ᱨᱮᱱᱟᱜ Yuplet Branding ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹᱯ (ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Yuplet Branding ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹᱯ (ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ)
Jake Wilkins ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yuplet
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#175650 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Yuplet Branding ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹᱯ (ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱭᱩᱯᱞᱮᱴ ᱵᱨᱟᱱᱰᱤᱝ ᱫᱚ ᱛᱤ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱟᱨ ᱴᱤᱠᱟᱹᱣᱟᱠᱟᱱ (ᱥᱚᱥᱴᱮᱱᱮᱵᱚᱞ) ᱡᱤᱱᱤᱥᱠᱚ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱵᱟᱡᱟᱨ (ᱢᱟᱨᱠᱮᱴᱯᱞᱮᱥ) ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹᱯ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱢᱤᱫ ᱪᱟᱸᱫᱚ ᱪᱟᱸᱫᱩᱠ (ᱠᱨᱮᱥᱮᱱᱴ) ᱪᱤᱛᱟᱹᱨ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱤᱝᱜᱩ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱠᱟᱥᱴᱚᱢ ᱣᱚᱨᱰᱢᱟᱨᱠ, ᱟᱭᱠᱚᱱᱚᱜᱨᱟᱯᱷᱤ, ᱪᱤᱛᱟᱹᱨᱠᱚ ᱟᱨ ᱞᱮᱭᱟᱣᱴᱠᱚ ᱨᱮ ᱢᱤᱫ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱢᱟᱨᱥᱟᱞ ᱦᱟᱹᱨᱤᱭᱟᱹᱲ ᱨᱚᱝ ᱫᱚ ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱟᱹᱛᱩᱨ ᱟᱹᱨᱩ ᱩᱫᱩᱜᱟ, ᱟᱨ ᱜᱟᱵᱟᱱ ᱵᱮᱝᱜᱩᱱᱤ (ᱯᱟᱨᱯᱚᱞ) ᱨᱚᱝ ᱫᱚ ᱟᱹᱠᱷᱨᱤᱧᱤᱭᱟᱹ ᱠᱚ ᱦᱚᱨ ᱩᱫᱩᱜ ᱟᱠᱚᱣᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱚᱛᱚ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱜᱟᱶᱛᱟ ᱴᱷᱮᱱ ᱢᱤᱫ ᱯᱷᱟᱨᱪᱟ ᱧᱮᱞᱚᱜᱟᱱ ᱪᱤᱱᱦᱟᱹ ᱥᱮᱴᱮᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱜᱩᱞᱩ ᱜᱩᱞᱩᱠᱟᱱ ᱨᱩᱯ, ᱠᱮᱴᱮᱡ ᱠᱚᱱᱴᱨᱟᱥᱴ ᱟᱨ ᱢᱚᱵᱟᱭᱤᱞ-ᱯᱷᱟᱥᱴ ᱤᱥᱟᱨᱟᱠᱚ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱩᱣᱟᱹᱱ ᱵᱮᱵᱷᱟᱨᱤᱭᱟᱹ ᱠᱚ ᱥᱟᱶᱛᱮ ᱥᱮᱸᱫᱽᱨᱟ (ᱨᱤᱥᱚᱨᱪ) ᱠᱷᱚᱱ ᱦᱟᱛᱟᱣᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱪᱤᱱᱦᱟᱹᱯ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱟᱨ ᱪᱷᱟᱯᱟᱠᱟᱱ ᱡᱚᱛᱚ ᱡᱟᱭᱜᱟ (ᱴᱚᱪᱯᱚᱭᱮᱱᱴ) ᱨᱮ ᱠᱚ ᱯᱟᱥᱱᱟᱣ ᱦᱚᱪᱚᱭᱟ᱾ ᱰᱤᱡᱤᱴᱟᱞ ᱟᱥᱮᱴᱠᱚ ᱫᱚ ᱵᱷᱮᱠᱴᱚᱨ ᱯᱷᱚᱨᱢᱟᱴ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Yuplet Branding ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹᱯ (ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Yuplet Branding ᱠᱚᱨᱯᱚᱨᱮᱴ ᱪᱤᱱᱦᱟᱹᱯ (ᱠᱚᱨᱯᱚᱨᱮᱴ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
- ᱴᱮᱜ ᱠᱚ
- Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
- ᱯᱨᱮᱨᱚᱱᱟ
- Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Jake Wilkins
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1-5 Copyright Yuplet LTD 2025
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