Zilong Chen ᱨᱮᱱᱟᱜ Mei Tao Wan ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ (Visual Identity), ᱦᱚᱨ ᱯᱟᱱᱛᱮ ᱵᱮᱵᱚᱥᱛᱟ (Wayfinding System) ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Mei Tao Wan ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ (Visual Identity), ᱦᱚᱨ ᱯᱟᱱᱛᱮ ᱵᱮᱵᱚᱥᱛᱟ (Wayfinding System)
Zilong Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: City University of Macau
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#180006 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Mei Tao Wan ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ (Visual Identity), ᱦᱚᱨ ᱯᱟᱱᱛᱮ ᱵᱮᱵᱚᱥᱛᱟ (Wayfinding System) ᱵᱟᱵᱚᱛ ᱛᱮ
Mei Tao Wan ᱫᱚ ᱪᱤᱱ ᱨᱮᱱᱟᱜ Foshan ᱨᱮ ᱢᱤᱫ ᱢᱟᱨᱮ ᱱᱟᱜᱟᱢᱤᱭᱟᱹ ᱥᱮᱨᱟᱢᱤᱠ ᱡᱟᱭᱜᱟ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱞᱟᱠᱪᱟᱨ ᱵᱟᱜᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱦᱚᱨ ᱯᱟᱱᱛᱮ ᱵᱮᱵᱚᱥᱛᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ Nanfeng ᱢᱟᱨᱮ ᱪᱩᱞᱦᱟ (Ancient Kiln) ᱴᱚᱴᱷᱟ ᱨᱮᱱᱟᱜ ᱛᱮᱭᱟᱨ ᱜᱟᱨ ᱠᱚ ᱢᱤᱫ ᱡᱭᱟᱢᱮᱴᱨᱤᱠ ᱡᱟᱝ ᱞᱮᱠᱟᱛᱮ ᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟ ᱡᱟᱝ ᱠᱷᱚᱱ 26 ᱜᱚᱴᱟᱝ ᱟᱠᱷᱚᱨ ᱟᱨ 0 ᱠᱷᱚᱱ 9 ᱦᱟᱹᱵᱤᱡ ᱮᱞ ᱨᱮᱱᱟᱜ ᱢᱤᱫ ᱱᱟᱶᱟ ᱴᱟᱭᱤᱯᱯᱷᱮᱥ, ᱡᱭᱟᱢᱮᱴᱨᱤᱠ ᱪᱤᱱᱦᱟᱹ ᱠᱚ ᱥᱟᱶᱛᱮ ᱛᱮᱭᱟᱨᱚᱜ ᱠᱟᱱᱟ᱾ ᱪᱤᱱᱦᱟᱹ ᱵᱚᱰ ᱠᱚ ᱫᱚ ᱟᱹᱰᱤ ᱥᱟᱯᱷᱟ ᱧᱮᱞᱚᱜ ᱮᱠᱨᱤᱞᱤᱠ ᱟᱨ ᱦᱮᱸᱫᱮ ᱛᱟᱸᱵᱟ ᱨᱚᱝ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱥᱴᱮᱱᱞᱮᱥ ᱥᱴᱤᱞ ᱛᱮ ᱵᱮᱱᱟᱣᱟᱠᱟᱱᱟ᱾ ᱞᱟᱛᱟᱨ ᱨᱮ ᱛᱚᱞᱟᱠᱟᱱ LED ᱢᱟᱨᱥᱟᱞ ᱦᱚᱛᱮᱛᱮ ᱧᱤᱫᱟᱹ ᱨᱮᱦᱚᱸ ᱚᱞ ᱠᱚ ᱥᱟᱯᱷᱟ ᱛᱮ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱵᱮᱵᱚᱥᱛᱟ ᱫᱚ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱱᱟᱜᱟᱢ ᱟᱨ ᱚᱱᱟ ᱨᱮᱱᱟᱜ ᱱᱟᱶᱟ ᱞᱟᱠᱪᱟᱨ ᱠᱟᱹᱢᱤ ᱛᱟᱞᱟ ᱨᱮ ᱥᱟᱹᱜᱟᱹᱭ ᱮ ᱛᱮᱭᱟᱨᱮᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Mei Tao Wan ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ (Visual Identity), ᱦᱚᱨ ᱯᱟᱱᱛᱮ ᱵᱮᱵᱚᱥᱛᱟ (Wayfinding System) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mei Tao Wan ᱧᱮᱞᱚᱜ ᱪᱤᱱᱦᱟᱹ (Visual Identity), ᱦᱚᱨ ᱯᱟᱱᱛᱮ ᱵᱮᱵᱚᱥᱛᱟ (Wayfinding System) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
- ᱴᱮᱜ ᱠᱚ
- Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer：CHEN ZILONG
- ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image #1-5 : CHEN ZILONG
ᱥᱯᱚᱱᱥᱚᱨᱰ
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