ᱵᱤᱥᱚᱭ ᱨᱮ ᱪᱟᱞᱟᱜ ᱢᱮ
Ryota Unno ᱨᱮᱱᱟᱜ Schneider Electric Innovation Hub Tokyo ᱥᱚᱹᱨᱩᱢ (ᱥᱚᱫᱚᱨ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ)

Ryota Unno ᱨᱮᱱᱟᱜ Schneider Electric Innovation Hub Tokyo ᱥᱚᱹᱨᱩᱢ (ᱥᱚᱫᱚᱨ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ) ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾


ᱠᱟᱥᱟᱵᱷᱤᱛᱨᱤ· 2026

Schneider Electric Innovation Hub Tokyo ᱥᱚᱹᱨᱩᱢ (ᱥᱚᱫᱚᱨ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ)

Ryota Unno ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Schneider Electric Japan

ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ

#180869 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Schneider Electric Innovation Hub Tokyo ᱥᱚᱹᱨᱩᱢ (ᱥᱚᱫᱚᱨ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ) ᱵᱟᱵᱚᱛ ᱛᱮ

Schneider Electric Innovation Hub Tokyo ᱫᱚ ᱢᱤᱫ ᱥᱚᱹᱨᱩᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱦᱤᱨᱤᱭᱟᱹᱠᱩ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱵᱷᱩᱨᱠᱟᱹᱣ ᱟᱹᱱᱡᱚᱢ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫ ᱮᱠᱥᱤᱥ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱚᱛᱱᱚ (concentric) ᱛᱚᱲᱚᱢ ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱱᱟᱜᱟᱢ ᱠᱩ ᱠᱚᱸᱛᱨᱚᱞ ᱥᱮᱸᱴᱟᱨ ᱧᱩᱛᱩᱢᱟᱱ ᱢᱤᱫ ᱵᱟᱸᱠᱟ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ ᱥᱮᱫ ᱦᱚᱲ ᱠᱚᱣᱟᱜ ᱪᱟᱞᱟᱜ ᱟᱭᱩᱨ ᱠᱚ ᱞᱟᱦᱟ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸ ᱟᱭᱢᱟ ᱥᱮᱫ ᱠᱷᱚᱱ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ Grasshopper ᱧᱩᱛᱩᱢᱟᱱ ᱧᱮᱞ ᱯᱨᱚᱜᱨᱟᱢᱤᱝ ᱦᱟᱹᱛᱤᱭᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱫᱟᱜ ᱞᱮᱠᱟᱱ ᱴᱤᱭᱩᱵ ᱢᱟᱨᱥᱟᱞ ᱫᱚ ᱦᱮᱸᱫᱮ ᱜᱨᱤᱰ ᱪᱮᱛᱟᱱ ᱟᱨ ᱪᱮᱠᱚᱨᱵᱚᱨᱰ ᱛᱚᱲᱚᱢ ᱡᱟᱭᱜᱟ ᱥᱟᱶᱛᱮ ᱢᱤᱫ ᱡᱩᱫᱟᱹ ᱧᱮᱞ ᱩᱫᱩᱜ ᱮᱫᱟᱭ᱾ ᱯᱩᱸᱰ ᱠᱟᱸᱛᱷ ᱠᱚ ᱢᱩᱬᱩᱛ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱱᱟ᱾ ᱢᱚᱬᱮ ᱠᱚᱱᱟᱭᱟᱱ ᱢᱚᱰᱩᱞᱟᱨ ᱥᱚᱯᱷᱟ ᱠᱚ ᱫᱩᱲᱩᱵ ᱥᱮ ᱢᱤᱫᱩᱱ ᱞᱟᱹᱜᱤᱫ ᱥᱟᱡᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨᱵᱟᱝ ᱦᱚᱲ ᱪᱟᱞᱟᱜ ᱡᱟᱭᱜᱟ ᱡᱷᱟᱸᱡᱷᱤ ᱞᱟᱹᱜᱤᱫ ᱚᱪᱚᱜ ᱦᱚᱸ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Schneider Electric Innovation Hub Tokyo ᱥᱚᱹᱨᱩᱢ (ᱥᱚᱫᱚᱨ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Schneider Electric Innovation Hub Tokyo ᱥᱚᱹᱨᱩᱢ (ᱥᱚᱫᱚᱨ ᱩᱫᱩᱜ ᱡᱟᱭᱜᱟ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
20,600mm x 23,500mm x CH2800mm
ᱴᱮᱜ ᱠᱚ
Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
ᱜᱚᱵᱮᱥᱚᱱᱟ
This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
ᱯᱨᱮᱨᱚᱱᱟ
As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
The project started in March 2025 in Tokyo and was completed in September 2025.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ
Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
SS Co., Ltd. Kenichi Ohno

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ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱢᱟᱨᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱦᱟᱛᱟᱣ ᱞᱟᱹᱠᱛᱤᱭᱟᱜᱼᱟ

A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱫᱚ ᱵᱷᱟᱞ ᱰᱤᱡᱟᱭᱱ ᱞᱟᱜᱤᱫ ᱢᱤᱫ ᱟᱱᱛᱚᱨᱡᱟᱛᱤᱭ, ᱡᱩᱨᱤ ᱵᱤᱪᱟᱨ ᱠᱟᱱ ᱢᱟᱱ ᱠᱟᱱᱟ᱾ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱨᱮ ᱵᱷᱟᱜ ᱞᱮ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ ᱞᱟᱜᱤᱫ ᱡᱚᱜᱽᱭᱟᱛᱟ ᱨᱮᱱᱟᱜ ᱪᱤᱱᱦᱟᱹ, ᱱᱟᱢ, ᱢᱟᱱ ᱟᱨ ᱯᱨᱪᱟᱨ ᱧᱟᱢ ᱞᱟᱜᱤᱫ᱾ ᱟᱢᱟᱜ ᱠᱟᱹᱢᱤ A' ᱰᱤᱡᱟᱭᱱ ᱮᱣᱟᱨᱰ ᱞᱟᱜᱤᱫ ᱱᱚᱢᱤᱱᱮᱴ ᱠᱟᱛᱮ ᱢᱟᱱ ᱟᱠᱟᱱ A' ᱰᱤᱡᱟᱭᱱ ᱯᱩᱨᱟᱥᱠᱟᱨ ᱞᱟᱜᱤᱫ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱢᱮ᱾

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