Studio Matte ᱨᱮᱱᱟᱜ Sprouties ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ

Studio Matte ᱨᱮᱱᱟᱜ Sprouties ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ ᱵᱤᱜᱭᱟᱯᱚᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱵᱤᱜᱭᱟᱯᱚᱱ· 2026

Sprouties ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ

Studio Matte ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Studio Matte

ᱵᱤᱜᱭᱟᱯᱚᱱ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Sprouties ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱵᱟᱵᱚᱛ ᱛᱮ

ᱚᱱᱚᱞ ᱚᱞ: Sprouties ᱫᱚ ᱢᱤᱫ ᱛᱟᱦᱮᱱ ᱠᱷᱚᱱ ᱯᱩᱥᱤ ᱜᱷᱟᱸᱥ ᱵᱽᱨᱟᱸᱰ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱦᱟᱛᱟᱣ ᱚᱰᱚᱠ ᱰᱷᱟᱸᱪ ᱫᱚ ᱯᱩᱥᱴᱤᱠᱚᱨ ᱜᱷᱚᱱᱴᱟᱣ ᱟᱨ ᱡᱚᱦᱚᱨ ᱥᱟᱯᱞᱟᱭ ᱪᱮᱱ ᱨᱮᱭᱟᱜ ᱚᱨᱦᱚᱸ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱫᱚ Uae ᱨᱮ ᱠᱷᱟᱸᱡᱟᱣ, ᱜᱚᱨᱢᱮᱴ ᱯᱩᱥᱤ ᱜᱷᱟᱸᱥ ᱮᱢᱚᱜ ᱯᱩᱭᱞᱩ ᱵᱽᱨᱟᱸᱰ ᱠᱟᱱᱟ ᱾ ᱯᱩᱨᱟᱹᱱ ᱯᱮᱴ ᱤᱱᱰᱟᱥᱴᱨᱤ ᱨᱮᱭᱟᱜ ᱠᱞᱤᱪᱮ ᱠᱷᱚᱱ ᱛᱟᱶᱟᱭ ᱠᱟᱛᱮᱛ, ᱱᱚᱶᱟ ᱧᱮᱞ ᱯᱟᱦᱴᱟ ᱫᱚ ᱢᱤᱫ ᱱᱮᱪᱩᱨᱟᱞ ᱞᱚᱠᱡᱩᱨᱤ ᱠᱚᱱᱥᱮᱯᱴ ᱵᱮᱵᱷᱟᱨᱮᱫᱟ, ᱡᱟᱦᱟᱸ ᱰᱷᱮᱨ ᱦᱟᱨᱭᱟᱨ ᱟᱨ ᱥᱟᱯᱷᱟ ᱠᱨᱤᱢ ᱠᱚ ᱢᱤᱫ ᱠᱟᱥᱴᱚᱢ ᱞᱚᱜᱚᱴᱟᱭᱯ ᱥᱟᱶ ᱢᱮᱥᱟᱣᱮᱫᱟ ᱾ ᱢᱤᱫ ᱯᱩᱥᱤ ᱟᱭᱠᱚᱱ ᱫᱚ i ᱚᱱᱚᱞ ᱨᱮ ᱩᱠᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱯᱨᱚᱡᱮᱠᱴ ᱨᱮᱭᱟᱜ ᱢᱩᱬ ᱦᱤᱸᱥᱟ ᱫᱚ ᱟᱠᱚᱶᱟᱜ ᱵᱟᱨᱭᱟ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ: ᱢᱤᱫ ᱯᱚᱨᱯᱷᱚᱨᱮᱴᱮᱰ ᱥᱴᱨᱟᱠᱪᱚᱨᱟᱞ ᱥᱞᱤᱵ ᱡᱟᱦᱟᱸ ᱵᱟᱠᱟᱥ ᱚᱰᱚᱠ ᱛᱟᱭᱚᱢ ᱚᱠᱛᱚᱭ ᱟᱹᱰᱷᱩᱱᱤᱠ ᱤᱱᱴᱮᱨᱤᱭᱚᱨ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱢᱤᱱᱤᱢᱟᱞᱤᱥᱴ ᱥᱚᱡᱟᱣ ᱡᱤᱱᱤᱥ ᱨᱮ ᱵᱚᱫᱚᱞ ᱠᱟᱱᱟ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Sprouties ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sprouties ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
ᱴᱮᱜ ᱠᱚ: pet, cat, wellness, premium, natural, feline, grass
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
ᱜᱚᱵᱮᱥᱚᱱᱟ: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
ᱯᱨᱮᱨᱚᱱᱟ: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: 6 months, France and UAE
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk