Naoki Eguchi and Taiki Yamada ᱨᱮᱱᱟᱜ Roofarm Rebranding ᱵᱽᱨᱮᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2026 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2026
Roofarm Rebranding ᱵᱽᱨᱮᱸᱰ ᱯᱟᱦᱴᱟ
Naoki Eguchi and Taiki Yamada ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: RooFarm Inc.
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#181329 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Roofarm Rebranding ᱵᱽᱨᱮᱸᱰ ᱯᱟᱦᱴᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱚᱶᱟ ᱯᱨᱚᱡᱮᱠᱴ ᱫᱚ Roofarm ᱨᱮᱭᱟᱜ ᱵᱮᱯᱟᱨ ᱠᱚ ᱯᱟᱥᱱᱟᱣ ᱥᱟᱶᱛᱮ ᱡᱩᱲᱟᱣ ᱮᱱᱟ ᱨᱤᱵᱽᱨᱮᱸᱰᱤᱝ ᱮᱛᱚᱦᱚᱵ ᱠᱟᱱᱟ ⁇ ᱱᱚᱶᱟ ᱠᱚᱢᱯᱟᱱᱤ ᱫᱚ ᱥᱚᱦᱚᱨ ᱨᱮᱭᱟᱜ ᱪᱷᱟᱛᱟ ᱪᱟᱥ ᱠᱷᱚᱱ ᱦᱟᱨᱟ ᱮᱱᱟ ᱟᱨ ᱱᱤᱛᱚᱜ ᱫᱚ ᱟᱠᱚᱣᱟᱜ ᱥᱚᱦᱚᱨ ᱠᱟᱹᱢᱤ ᱥᱟᱶᱛᱮ ᱢᱟᱨᱟᱝ ᱜᱟᱰᱟᱱ ᱟᱛᱩ ᱪᱟᱥ ᱨᱮ ᱦᱚᱸ ᱯᱟᱥᱱᱟᱣ ᱮᱫᱟᱭ ⁇ ᱱᱚᱶᱟ ᱴᱷᱮᱱ ᱨᱮ, ᱠᱚᱢᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱱᱮᱸᱦᱟᱸ ᱫᱚ ᱚᱛ ᱨᱮᱭᱟᱜ ᱡᱚᱢᱟᱠ ᱡᱚᱜᱟᱣ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱪᱟᱥ ᱵᱟᱴᱟᱣ ᱛᱮ ᱱᱟᱶᱟ ᱛᱮᱭᱟᱨ ᱞᱮᱠᱟᱛᱮ ᱯᱷᱮᱨ ᱛᱮᱭᱟᱨ ᱞᱮᱱᱟ ⁇ ᱱᱚᱶᱟ ᱱᱮᱸᱦᱟᱸ ᱫᱚ ᱪᱟᱥ ᱫᱚ ᱩᱴᱷᱟᱹᱣ ᱞᱮᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱮᱫ ᱥᱟ�án ᱛᱮ ᱚᱛᱮ ᱦᱟᱛᱟᱣ ᱟᱠᱟᱱ ᱯᱟᱦᱴᱟ ᱨᱮ ᱩᱞᱴᱟᱹᱣ ᱮᱱᱟ ⁇ ᱱᱚᱶᱟ ᱯᱟᱦᱴᱟ ᱨᱮ ᱵᱟᱨᱭᱟ ᱢᱮᱫᱟᱛ ᱛᱟᱦᱮᱸᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱥᱚᱦᱚᱨ ᱟᱨ ᱟᱛᱩ ᱥᱤᱥᱴᱚᱢ ᱛᱟᱞᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱡᱩᱲᱟᱣ ᱩᱫᱩᱜᱟ ⁇
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Roofarm Rebranding ᱵᱽᱨᱮᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Roofarm Rebranding ᱵᱽᱨᱮᱸᱰ ᱯᱟᱦᱴᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project is a rebranding initiative accompanying RooFarm's business expansion. Against the projected 2050 food crisis and global supply chain challenges, the company has grown from urban rooftop agriculture and now expands into large-scale rural farming alongside its existing urban operations. At this turning point, the corporate vision was redefined as "Reinventing Agriculture to Sustain the World's Food Supply," repositioning agriculture as infrastructure supporting society. The visual identity system translated this shift into a cohesive brand foundation for continued growth.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The logo was designed with reproducibility in both physical and digital formats as a fundamental premise. It maintains its symbolic integrity even in monochrome and features a structure that allows enlargement, reduction, and three-dimensional application. It functions as a scalable brand foundation that grows alongside business expansion.
- ᱴᱮᱜ ᱠᱚ
- Brand Identity, Logo Design, Visual Communication, Agricultural Innovation, Startup, Infrastructure, Graphic Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Adobe Illustrator, Adobe Photoshop, Blender, KeyShot, Autodesk Fusion 360
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The greatest challenge of this project was to integrate the traditionally separate concepts of urban and rural and technology and agriculture into a single, clear brand identity. It needed to be simple yet possess strong symbolism, withstand discussion on a societal scale, and be forward thinking while retaining the approachability expected of a food brand. To achieve this balance, we pursued a structure that encapsulates maximum meaning with minimal elements.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- This project redefined the vision for agriculture pursued by RooFarm by organizing the business structures, social roles, and future scalability of both urban and rural agriculture. From a perspective that views agriculture not as production but as a foundation, we investigated and analyzed its relationships with technology, logistics, and social structures, exploring ways to visually integrate these elements.
- ᱯᱨᱮᱨᱚᱱᱟ
- RooFarm's new visual identity reexamines the fragmented structure in which cities consume and rural areas supply, envisioning a new model that reconnects urban and rural agriculture. It translates the concepts of reinventing, supporting, and becoming the foundation into a logo inspired by electronic circuits and circuit boards. Structured through two distinct yet interconnected forms, the mark presents agriculture not merely as production but as infrastructure, symbolizing both independence and interdependence between urban and rural systems.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project commenced in Tokyo, Japan in October 2025 and is scheduled to launch in April 2026.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The logo design is adaptable for diverse touchpoints including cardboard, planters, packaging and digital media. It creates a consistent brand experience from production sites to consumers. The logo silhouette balances technological sophistication with approachability as a food product.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Naoki Eguchi - AD / D
Taiki Yamada - AD / D - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Naoki Eguchi / Taiki Yamada
ᱥᱯᱚᱱᱥᱚᱨᱰ
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