Emanuele Grittini ᱨᱮᱱᱟᱜ Feral Horses Brand Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱮᱨᱮᱡ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2018 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2018
Feral Horses Brand Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱮᱨᱮᱡ
Emanuele Grittini ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Feral Horses
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#65397 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Feral Horses Brand Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱮᱨᱮᱡ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱯᱷᱮᱨᱟᱞ ᱦᱚᱨᱥ (Feral Horses) ᱵᱨᱟᱸᱰ ᱯᱮᱨᱮᱡ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱮᱨᱮᱡ ᱡᱟᱦᱟᱸ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱢᱤᱫ ᱠᱚᱢᱯᱮᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱦᱟᱸ ᱟᱲᱟᱜ ᱠᱟᱞᱟ ᱦᱤᱥᱟᱹᱨ ᱮᱴᱚᱦᱚᱵ ᱠᱟᱹᱢᱤ ᱨᱮ ᱠᱟᱹᱢᱤ ᱠᱚᱨᱟᱣᱚᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱨᱮᱡ ᱯᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱯᱮ ᱦᱟᱨᱟ ᱥᱩᱱᱩᱠᱩ ᱵᱟᱵᱚᱛ: ᱠᱟᱞᱟ ᱠᱩᱥᱤ ᱦᱚᱲ ᱠᱚ, ᱯᱨᱚᱯᱷᱮᱥᱚᱱᱟᱞ ᱴᱨᱮᱰᱚᱨ ᱠᱚ, ᱟᱨ ᱡᱤᱡᱴᱟᱹᱠᱤ ᱚᱲᱟᱠ ᱠᱚ ᱾ ᱢᱤᱫ ᱴᱮᱱ ᱯᱤᱠᱴᱚᱜᱨᱟᱢ (pictogram) ᱠᱟᱞᱟ ᱟᱨ ᱴᱟᱱᱠᱟ ᱫᱩᱝ ᱥᱟᱶᱛᱮ ᱡᱚᱲᱟᱣ ᱮᱫᱟᱭ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱫᱩᱦᱲᱟᱹ ᱯᱟᱦᱴᱟ ᱠᱚ ᱛᱟᱞᱟ ᱨᱮ ᱾ ᱞᱚᱜᱚ ᱟᱨ ᱟᱭᱢᱟᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱲᱟᱭ ᱠᱚ ᱯᱤᱠᱥᱮᱞ ᱯᱚᱨᱯᱮᱠᱴ (pixel perfect) ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱟᱨᱩᱬ ᱟᱨ ᱥᱟᱦᱴᱟ ᱛᱟᱹᱦᱮᱸ ᱠᱟᱛᱮ ᱛᱟᱦᱮᱸᱭᱟ ᱾ ᱨᱚᱲ ᱠᱚ ᱯᱟᱱᱴᱚᱱ (Pantone) ᱥᱤᱥᱴᱮᱢ ᱛᱮ ᱚᱠᱛᱚ ᱮᱱᱟ ᱟᱨ ᱛᱟᱭᱚᱢ ᱛᱮ sRGB ᱟᱨ CMYK ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱ ᱯᱷᱚᱸᱴ ᱠᱚ ᱪᱷᱟᱯᱟ ᱟᱨ ᱥᱠᱨᱤᱱ ᱵᱟᱨ ᱴᱮᱱ ᱨᱮ ᱟᱹᱰᱤ ᱵᱮᱥ ᱠᱟᱹᱢᱤ ᱠᱚᱨᱟᱣᱚᱜ-ᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Feral Horses Brand Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱮᱨᱮᱡ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Feral Horses Brand Identity ᱠᱚᱨᱯᱚᱨᱮᱴ ᱯᱮᱨᱮᱡ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
- ᱴᱮᱜ ᱠᱚ
- art, investment, economy, financial, artist, artwork,
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2016 in Milan and finished in january 2017 in Milan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
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ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
