Mateus Matos Montenegro ᱨᱮᱱᱟᱜ InterBrasil Logotype Redesign ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
InterBrasil Logotype Redesign ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ
Mateus Matos Montenegro ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: InterBrasil
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#86886 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
InterBrasil Logotype Redesign ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱵᱽᱨᱟᱸᱰ ᱫᱚᱦᱲᱟ ᱢᱚᱱᱮ ᱟᱨ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱩᱫᱽᱜᱟᱹᱣ ᱫᱚ ᱱᱟᱶᱟ ᱦᱚᱨ ᱟᱨ ᱠᱚᱢᱯᱟᱹᱱᱤ ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱨᱮ ᱢᱮᱥᱟ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ᱾ ᱦᱤᱨᱫᱟᱹ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱽᱨᱟᱸᱰ ᱠᱷᱚᱱ ᱵᱟᱦᱨᱮ ᱵᱟᱝ ᱛᱟᱦᱮᱱ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱠᱟᱹᱢᱤᱭᱟᱹ ᱥᱟᱶ ᱟᱨ ᱜᱟᱛᱮᱭᱟᱹ ᱥᱟᱶ ᱦᱚᱸ ᱜᱟᱛᱮ ᱞᱟᱹᱜᱤᱫ ᱩᱫᱽᱜᱟᱹᱣ ᱮᱢᱟᱜᱼᱟ᱾ ᱞᱟᱵᱷ, ᱨᱟᱹᱯᱩᱫ ᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱜᱩᱱ ᱛᱟᱞᱟᱨᱮ ᱢᱤᱫ ᱢᱮᱥᱟ ᱢᱮᱥᱟᱱ᱾ ᱥᱟᱡᱟᱣ ᱠᱷᱚᱱ ᱨᱚᱝ ᱫᱷᱟᱹᱵᱤᱡ, ᱱᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱤᱨᱫᱟᱹ ᱵᱷᱤᱛᱨᱤ B ᱟᱨ ᱥᱟᱥᱟᱝ ᱠᱨᱚᱥ T ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱫᱼᱟ᱾ ᱵᱟᱱᱟᱨ ᱟᱹᱲᱟᱹ ᱛᱟᱞᱟᱨᱮ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ ᱞᱚᱜᱚ ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱟᱹᱲᱟᱹ, ᱢᱤᱫᱴᱟᱝ ᱪᱤᱱᱦᱟᱹ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ R ᱟᱨ B ᱦᱤᱨᱫᱟᱹ ᱨᱮ ᱢᱮᱥᱟ ᱟᱠᱟᱫᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
InterBrasil Logotype Redesign ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ InterBrasil Logotype Redesign ᱵᱽᱨᱟᱸᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚᱦᱲᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
- ᱴᱮᱜ ᱠᱚ
- Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow. - ᱯᱨᱮᱨᱚᱱᱟ
- Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Mateus Matos Montenegro
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
