Seyon Kim ᱨᱮᱱᱟᱜ Care for Mom to Be ᱡᱟᱦᱟᱱ ᱠᱚᱨᱳᱶ ᱠᱟᱸᱯᱮᱱ (Social Awareness Campaign)

Seyon Kim ᱨᱮᱱᱟᱜ Care for Mom to Be ᱡᱟᱦᱟᱱ ᱠᱚᱨᱳᱶ ᱠᱟᱸᱯᱮᱱ (Social Awareness Campaign) ᱫᱚ ᱥᱟᱢᱟᱡᱤᱠ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾

ᱠᱟᱥᱟᱥᱟᱢᱟᱡᱤᱠ· 2020

Care for Mom to Be ᱡᱟᱦᱟᱱ ᱠᱚᱨᱳᱶ ᱠᱟᱸᱯᱮᱱ (Social Awareness Campaign)

Seyon Kim ᱞᱮᱠᱟᱛᱮ

ᱜᱟᱦᱟᱠ: Seyon Kim

ᱥᱟᱢᱟᱡᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ

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#87971 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪ

ᱥᱟᱭᱤᱴ ᱧᱮᱞ ᱢᱮ A' Design Award ᱨᱮ ᱧᱮᱞ ᱢᱮ ᱯᱨᱮᱥ ᱨᱤᱞᱤᱡ ᱯᱩᱨᱥᱠᱟᱨ ᱵᱮᱡ

ᱨᱚᱝ

ᱰᱤᱡᱟᱭᱤᱱ

Care for Mom to Be ᱡᱟᱦᱟᱱ ᱠᱚᱨᱳᱶ ᱠᱟᱸᱯᱮᱱ (Social Awareness Campaign) ᱵᱟᱵᱚᱛ ᱛᱮ

ᱠᱮᱨ ᱟᱭᱚ ᱴᱩ ᱵᱤ (Care for Mom To Be) ᱮᱴᱟ ᱢᱤᱫ ᱡᱟᱦᱟᱱ ᱠᱚᱨᱳᱶ ᱠᱟᱸᱯᱮᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱰᱚᱦᱲᱟ ᱠᱩᱲᱤ ᱠᱚ ᱨᱮᱭᱟᱜ ᱫᱚᱨᱠᱟᱨ ᱠᱚ ᱵᱟᱵᱚᱛ ᱡᱟᱦᱟᱸ ᱪᱟᱞᱟᱜ ᱠᱟᱛᱮ ᱦᱩᱭᱩᱜ ᱟᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱠᱟᱸᱯᱮᱱ ᱡᱟᱦᱟᱸ ᱮᱴᱟᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱡᱟᱛᱟᱹᱨᱤ ᱠᱚ ᱠᱮ ᱫᱟᱠᱟ ᱨᱮ ᱴᱮᱦᱮᱸᱱ ᱟᱨ ᱴᱮᱴᱮ ᱚᱴᱚ ᱨᱮ ᱡᱟᱭᱜᱟ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱩᱦᱤ ᱠᱟᱛᱮ ᱵᱮᱱᱟᱣᱟ ᱾ ᱫᱮᱠᱷᱟᱣ ᱞᱟᱹᱠᱛᱤ ᱢᱤᱫ ᱞᱚᱜᱳ ᱠᱷᱚᱱ ᱚᱪᱳᱭᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱰᱚᱦᱲᱟ ᱦᱚᱲ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱥᱟᱶ ᱫᱤᱞ ᱨᱮᱭᱟᱜ ᱨᱩᱯ ᱡᱩᱲᱟᱶ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱰᱚᱦᱲᱟ ᱟᱨ ᱠᱮᱨ ᱮᱢ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱟᱭ ᱾ ᱡᱟᱦᱟᱱ ᱨᱚᱸᱜ ᱡᱟᱦᱟᱸ ᱠᱚᱶᱟᱜ ᱥᱟᱶ ᱞᱟᱴᱟ ᱦᱟᱨᱟ ᱟᱨ ᱤᱮᱱᱚᱨᱮᱸᱡ ᱛᱟᱞᱟ ᱨᱚᱸᱜ ᱡᱩᱲᱟᱶ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱚᱠᱟ ᱨᱚᱸᱜ ᱰᱚᱦᱲᱟ ᱥᱟᱶ ᱡᱩᱲᱟᱣ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱵᱟᱰᱟᱭ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟ, ᱚᱱᱟ ᱴᱷᱮᱱ ᱨᱮ ᱵᱟᱭ ᱵᱮᱵᱷᱟᱨ ᱮᱱᱟ ᱾ ᱯᱳᱥᱴᱚᱨ ᱠᱚ ᱟᱨ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱ ᱥᱟᱵᱣᱮ ᱴᱤᱠᱤᱴ ᱠᱚ ᱨᱮ ᱞᱚᱜᱳ ᱴᱟᱶᱟᱠᱟᱱᱟ ᱥᱴᱮᱥᱚᱱ ᱟᱨ ᱴᱮᱴᱮ ᱚᱴᱚ ᱠᱚ ᱨᱮ ᱾

ᱢᱟᱱᱟᱱ

A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ

Care for Mom to Be ᱡᱟᱦᱟᱱ ᱠᱚᱨᱳᱶ ᱠᱟᱸᱯᱮᱱ (Social Awareness Campaign) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Care for Mom to Be ᱡᱟᱦᱟᱱ ᱠᱚᱨᱳᱶ ᱠᱟᱸᱯᱮᱱ (Social Awareness Campaign) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ

ᱯᱨᱮᱥ ᱠᱤᱴ

ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾

ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ: Poster: 27"x40"
Subway ticket: 1.5"2.5"
ᱴᱮᱜ ᱠᱚ: care, pregnant, awareness, campaign
ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
ᱜᱚᱵᱮᱥᱚᱱᱟ: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
ᱯᱨᱮᱨᱚᱱᱟ: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ: 3 weeks in New York City.
ᱠᱟᱹᱢᱤ ᱦᱚᱨ: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ: Seyon Kim
ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ: Photographed by Seyon Kim