Creator Strategic Marketing Co., Ltd ᱨᱮᱱᱟᱜ 13 International Cultural Media ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
13 International Cultural Media ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ
Creator Strategic Marketing Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: CREATOR Strategic Marketing Co., Ltd
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#92411 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
13 International Cultural Media ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱵᱟᱵᱚᱛ ᱛᱮ
᱑᱓ ᱤᱱᱴᱚᱨᱱᱮᱥᱚᱱᱟᱞ ᱠᱟᱞᱪᱟᱨᱟᱞ ᱢᱤᱰᱤᱭᱟ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱭᱟᱹᱫ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱡᱟᱦᱟᱱ ᱢᱤᱭᱟᱹᱫ ᱢᱟᱞᱴᱤᱢᱤᱰᱤᱭᱟ ᱯᱨᱚᱰᱚᱠᱥᱚᱱ ᱠᱚᱢᱯᱟᱱᱤ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱴᱮᱞᱤᱵᱷᱤᱥᱚᱱ ᱯᱨᱚᱜᱨᱟᱢ, ᱯᱷᱤᱞᱤᱢ, ᱠᱟᱞᱪᱟᱨᱟᱞ ᱟᱨ ᱠᱨᱤᱭᱮᱴᱤᱵᱷ ᱰᱮᱵᱷᱮᱞᱚᱯᱢᱮᱱᱴ, ᱟᱨ ᱮᱱᱴᱟᱨᱴᱮᱱᱢᱮᱱᱴ ᱨᱮ ᱠᱟᱹᱢᱤ ᱟᱠᱟᱱᱟ ᱾ ᱞᱚᱜᱚ ᱧᱮᱞ ᱛᱦᱟᱨᱴᱤᱱ ᱥᱚᱵᱰ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱮᱴᱟᱜ ᱠᱩᱪᱩᱭ ᱛᱮ ᱟᱹᱠᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱡᱤᱭᱚᱱ ᱟᱨ ᱴᱮᱱᱥᱚᱱ ᱩᱫᱩᱜ ᱠᱟᱛᱮ ᱮᱢ ᱠᱟᱛᱮ ᱠᱟᱱᱟ ᱾ ᱟᱨᱟᱹᱵᱤᱠ ᱥᱟᱬᱮ ᱑᱓ ᱮᱠᱮᱱᱴ ᱞᱮᱠᱟᱛᱮ ᱥᱮᱞᱮᱫ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚᱢᱯᱟᱱᱤ ᱛᱮᱭᱟᱨ ᱚᱠᱟ ᱴᱟᱭᱚᱢ ᱨᱮᱭᱟᱜ ᱢᱤᱭᱟᱹᱫ ᱢᱚᱱᱮᱛᱮᱭᱟᱜ ᱠᱟᱛᱷᱟ ᱥᱮ ᱮᱜᱮᱜ ᱠᱟᱛᱮ ᱠᱟᱱᱟ ᱾ ᱦᱮᱸᱫᱮ ᱟᱨ ᱥᱚᱱᱟ ᱨᱚᱸᱜ ᱴᱷᱮᱱ ᱢᱩᱞ ᱨᱚᱸᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱡᱟᱱᱠᱟᱨᱤ ᱟᱨ ᱤᱱᱴᱚᱨᱱᱮᱥᱚᱱᱟᱞ ᱪᱮᱦᱨᱟ ᱫᱮᱠᱷᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱪᱷᱟᱣ ᱮᱱᱟ ᱾ ᱮᱱᱵᱷᱮᱞᱚᱯ ᱟᱨ ᱥᱴᱮᱥᱚᱱᱟᱨᱤ ᱨᱮ, ᱞᱚᱜᱚ ᱠᱚᱴᱚᱜ ᱟᱨ ᱢᱟᱲᱟᱝ ᱥᱮᱞᱮᱫ ᱮᱱᱟ ᱫᱮᱠᱷᱟᱣ ᱚᱪᱚᱜᱚᱱ ᱛᱟᱦᱮᱱ ᱞᱟᱹᱜᱤᱫ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
13 International Cultural Media ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 13 International Cultural Media ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm - ᱴᱮᱜ ᱠᱚ
- branding, identity, entertainment, multimedia, creative
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image. - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
- ᱯᱨᱮᱨᱚᱱᱟ
- At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
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