Willy Lai and Dave Torres ᱨᱮᱱᱟᱜ Macy’s Website ᱟᱨᱡᱟᱜ ᱠᱟᱹᱢᱤ: ᱣᱮᱵᱥᱟᱭᱤᱴ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱤᱱᱴᱟᱨᱯᱷᱮᱥ, ᱤᱱᱴᱟᱨᱮᱠᱥᱚᱱ ᱟᱨ ᱵᱮᱵᱦᱟᱨᱤᱭᱟᱹ ᱟᱱᱩᱵᱷᱟᱵ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱤᱱᱴᱟᱨᱯᱷᱮᱥ· 2020
Macy’s Website ᱟᱨᱡᱟᱜ ᱠᱟᱹᱢᱤ: ᱣᱮᱵᱥᱟᱭᱤᱴ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ
Willy Lai and Dave Torres ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Macy's
ᱤᱱᱴᱟᱨᱯᱷᱮᱥ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#94023 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Macy’s Website ᱟᱨᱡᱟᱜ ᱠᱟᱹᱢᱤ: ᱣᱮᱵᱥᱟᱭᱤᱴ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱮᱥᱤ'ᱥ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱢᱤᱫ ᱚᱱᱞᱟᱭᱤᱱ ᱨᱤᱴᱮᱞ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱜᱟᱦᱚᱠ ᱠᱚ ᱢᱮᱥᱤ'ᱥ ᱫᱟᱨᱟᱭ ᱮᱢᱚᱜ ᱡᱤᱱᱤᱥ ᱠᱚ ᱧᱮᱞ ᱟᱨ ᱠᱤᱨᱤᱧ ᱫᱟᱲᱮᱭᱟᱜ ᱟ᱾ ᱱᱚᱶᱟ ᱣᱮᱵᱥᱟᱭᱤᱴ ᱫᱚ ᱜᱟᱦᱚᱠ ᱠᱚᱣᱟᱜ ᱯᱷᱤᱰᱵᱮᱠ ᱞᱮᱠᱟᱛᱮ ᱫᱚᱦᱲᱟ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱷᱚᱱ ᱯᱷᱮᱥᱚᱱ ᱢᱤᱰᱤᱭᱟ ᱟᱨ ᱠᱚᱱᱡᱩᱢᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱡᱤᱱᱤᱥ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱦᱟᱛᱟᱣ ᱠᱟᱛᱮ ᱢᱤᱫ ᱯᱷᱚᱨᱮᱡ ᱟᱨ ᱥᱟᱦᱟᱡ ᱞᱮᱠᱷᱟ ᱚᱞ ᱮᱢ ᱟᱠᱟᱱᱟ᱾ ᱨᱮᱥᱯᱚᱱᱥᱤᱶ ᱣᱮᱵ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱫᱚ ᱞᱮᱯᱴᱟᱯ ᱠᱚᱢᱯᱩᱴᱟᱨ, ᱴᱮᱵᱞᱮᱴ ᱟᱨ ᱥᱢᱟᱨᱴᱯᱷᱚᱱ ᱫᱟᱨᱟᱭ ᱮᱴᱦᱚᱵ ᱮᱢ ᱮᱢᱟ᱾ ᱡᱷᱚᱛᱚ ᱠᱟᱹᱢᱤ ᱫᱚ ᱟᱹᱰᱤ ᱨᱤᱥᱟᱨᱪ ᱛᱮ ᱯᱟᱦᱴᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱩᱡᱟᱨ ᱥᱟᱨᱶᱮ, ᱤᱱᱴᱚᱨᱣᱤᱭᱩ, ᱮ/ᱵᱤ ᱴᱮᱥᱴᱤᱝ ᱟᱨ ᱭᱩᱡᱮᱵᱤᱞᱤᱴᱤ ᱴᱮᱥᱴᱤᱝ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱟᱦᱟᱡ ᱜᱠᱮᱛᱚᱸ ᱫᱚ ᱠᱤᱨᱤᱧ ᱯᱨᱚᱥᱮᱥ ᱠᱚ ᱥᱚᱠᱚᱭ ᱟᱨ ᱩᱡᱟᱨ ᱮᱸᱜᱮᱡᱢᱮᱱᱴ ᱠᱚ ᱵᱚᱲᱛᱤ ᱮᱢ ᱟᱠᱟᱫᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Macy’s Website ᱟᱨᱡᱟᱜ ᱠᱟᱹᱢᱤ: ᱣᱮᱵᱥᱟᱭᱤᱴ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Macy’s Website ᱟᱨᱡᱟᱜ ᱠᱟᱹᱢᱤ: ᱣᱮᱵᱥᱟᱭᱤᱴ ᱤᱱᱴᱚᱨᱯᱷᱮᱥ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- We developed resonsive web design across different devices.
- ᱴᱮᱜ ᱠᱚ
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- We utilized modern responsive web technologies.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Images courtesy of Macys.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
