Yuta Takahashi ᱨᱮᱱᱟᱜ Miltos ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ, ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
Miltos ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ, ᱯᱮᱠᱮᱡᱤᱝ
Yuta Takahashi ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Miltos
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#99373 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Miltos ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ, ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱢᱤᱞᱛᱚᱥ ᱫᱚ ᱢᱤᱫ ᱪᱠᱳᱞᱮᱴ ᱵᱽᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱚᱱᱥᱮᱯ ᱫᱚ ᱵᱤᱱ ᱴᱩ ᱵᱟᱨ ᱟᱹᱭᱰᱤᱭᱟ ᱠᱚ ᱴᱨᱤ ᱴᱩ ᱵᱟᱨ ᱰᱷᱚᱲᱱ ᱛᱮ ᱵᱟᱲᱟᱶᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱠᱟᱠᱟᱶ ᱟᱹᱲ ᱠᱚ ᱩᱫᱩᱜᱟ ᱾ ᱯᱮᱠᱮᱡ ᱫᱚ ᱜᱞᱤᱴᱟᱨ ᱯᱨᱚᱥᱮᱥᱤᱝ, ᱨᱮᱥᱚᱢ ᱛᱮᱭᱟᱨ ᱩᱫᱩᱜ ᱵᱟᱨᱱᱤᱥ ᱟᱨ ᱥᱚᱱᱟ ᱯᱚᱨᱚᱛ ᱥᱴᱟᱢᱯᱤᱝ ᱥᱟᱶ ᱩᱬᱩ ᱱᱤᱞ ᱡᱷᱚᱛᱚᱸ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ ᱾ ᱠᱮᱥ ᱫᱚ ᱢᱤᱫ ᱯᱩᱛᱷᱤ ᱨᱮᱭᱟᱜ ᱠᱚᱵᱷᱟᱨ ᱞᱮᱠᱟ ᱡᱷᱤᱡ ᱚᱠᱟ ᱟᱨ ᱢᱤᱫ ᱯᱷᱞᱮᱵᱟᱨ ᱪᱟᱨᱴ ᱠᱟᱨᱰ ᱫᱚᱦᱚᱭᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫᱮᱱ ᱢᱮᱭᱟᱢ ᱵᱟᱵᱚᱛ ᱵᱤᱥᱛᱟᱨ ᱛᱮ ᱵᱩᱡᱷᱟᱹᱶᱟ, ᱡᱮᱢᱚᱱ ᱟᱝᱜᱩᱨ ᱨᱟᱥᱤ ᱥᱟᱶ ᱠᱟᱱᱟ ᱾ ᱟᱥᱚᱨᱴᱢᱮᱱᱴ ᱵᱚᱠᱥ ᱫᱚ ᱢᱤᱫ ᱯᱩᱛᱷᱤ ᱠᱟᱴᱷ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱛᱮᱭᱟᱨᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱦᱟᱲᱟᱢ ᱦᱚᱲ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱨᱟᱹᱠᱟᱹᱯ ᱵᱽᱨᱟᱱᱰ ᱟᱹᱱᱩᱵᱷᱚᱵ ᱛᱮ ᱜᱚᱲᱚᱭᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Miltos ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ, ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Miltos ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱪᱷᱮᱫ, ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch - ᱴᱮᱜ ᱠᱚ
- Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
- ᱯᱨᱮᱨᱚᱱᱟ
- There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Yuta Takahashi, 2020
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020
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