Jaehun Kim ᱨᱮᱱᱟᱜ HanKkeut ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱦᱤᱡᱟᱹ ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2020 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2020
HanKkeut ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱦᱤᱡᱟᱹ
Jaehun Kim ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Visang
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#99386 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
HanKkeut ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱦᱤᱡᱟᱹ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱦᱟᱱᱠᱩᱴ (HanKkeut) ᱫᱚ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱥᱠᱩᱞ ᱯᱩᱛᱷᱤ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱦᱤᱡᱟᱹ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱚᱛᱱᱚᱜ ᱠᱚ ᱟᱨ ᱚᱛᱱᱚᱜ ᱮᱢᱤᱡ ᱠᱚ ᱢᱤᱫ ᱛᱮ ᱠᱟᱹᱢᱤ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ᱾ ᱵᱽᱨᱟᱱᱰ ᱨᱮᱭᱟᱜ ᱩᱨᱩᱢ ᱫᱚ ᱥᱮᱬᱟ ᱨᱮ ᱢᱤᱫ ᱛᱮ ᱡᱚᱲᱟᱣ ᱠᱟᱱᱟ᱾ ᱠᱚᱵᱷᱚᱨ ᱨᱮᱭᱟᱜ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱫᱚ ᱢᱤᱫ ᱡᱚᱲᱟᱣ ᱚᱲᱟᱜ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱦᱤᱡᱟᱹ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱚᱰᱚᱠᱚᱜ ᱠᱟᱛᱮ ᱪᱮᱛᱟᱱ ᱛᱮ ᱪᱟᱞᱟᱜ ᱨᱮᱭᱟᱜ ᱟᱹᱴᱤᱡ ᱮᱢᱟᱜ ᱠᱟᱱᱟ᱾ ᱮᱠᱷᱮᱱ ᱚᱲᱟᱜ ᱫᱚ ᱡᱷᱚᱛᱚ ᱦᱟᱱᱠᱩᱴ ᱯᱩᱛᱷᱤ ᱠᱚ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱛᱮ ᱢᱤᱫᱛᱟᱲᱟ ᱧᱮᱞ ᱨᱩᱠᱷᱤᱡ ᱛᱮᱭᱟᱨ ᱮᱫᱟ᱾ ᱠᱚᱵᱷᱚᱨ ᱠᱚ ᱨᱮ ᱡᱩᱞᱟᱹᱜ ᱨᱚᱝ ᱠᱚ, ᱮᱢᱵᱚᱥ ᱠᱟᱱ ᱴᱮᱠᱥᱪᱟᱨ ᱠᱚ ᱟᱨ ᱦᱚᱞᱚᱜᱽᱨᱟᱯᱷᱤᱠ ᱥᱴᱤᱠᱚᱨ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱮᱫᱟ᱾ ᱮᱛᱚᱦᱚᱵ ᱩᱢᱮᱨ ᱛᱮᱦᱮᱬ ᱠᱚ ᱫᱚ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱠᱚᱵᱷᱚᱨ ᱨᱚᱝ ᱛᱮ ᱠᱚ ᱵᱟᱲᱟᱭ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
HanKkeut ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱦᱤᱡᱟᱹ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ HanKkeut ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱵᱽᱨᱟᱱᱰ ᱯᱟᱹᱦᱤᱡᱟᱹ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students. - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing. - ᱴᱮᱜ ᱠᱚ
- Learning Method, Brand Identity, all in one, connect, ascension
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
- ᱯᱨᱮᱨᱚᱱᱟ
- The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Visang Creative Design Lab, 2019
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
