Typotect Firemná identita od Seulah Choi

Dizajn Typotect Firemná identita od dizajnéra Seulah Choi je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2020

Typotect Firemná identita

od Seulah Choi

Klient: Seulah Choi

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne Typotect Firemná identita

Typotect je firemná identita navrhnutá pre moderné umelecké múzeum venované dielu Pieta Zwarta, priekopníka modernizmu. Názov spája slová typografia a architekt, čím odráža dve oblasti, v ktorých Piet Zwart pôsobil. Identita znovu interpretuje tri prvky nachádzajúce sa v jeho návrhoch: tri základné farby, tenké lineárne prvky a ploché tvary usporiadané v otvorenom priestore. Tenká červená línia sa objavuje v hornej časti každej aplikácie, zatiaľ čo modrá a žltá vypĺňajú ploché tvary. Identita je založená na tlači a je aplikovaná na plagáty, menovky, vstupenky a nálepky na stenu.

Ocenenie

O ocenení Bronzová cena A' Design Award

Typotect Firemná identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Typotect Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Typotect Firemná identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Rozmery a balenie: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Štítky: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Výrobná technológia: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Dizajnérska výzva: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Výskum: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inšpirácia: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Trvanie projektu: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Pracovný postup: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.