Da Ya Li Interiérový dizajn reštaurácie od Wei Wu

Dizajn Da Ya Li Interiérový dizajn reštaurácie od dizajnéra Wei Wu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Interiér.

ZlatáInteriér· 2021

Da Ya Li Interiérový dizajn reštaurácie

od Wei Wu

Klient: Beijing Da Ya Li Catering Co., Ltd.

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne Da Ya Li Interiérový dizajn reštaurácie

Da Ya Li je interiérový dizajn reštaurácie s pečenou kačicou v čínskom Čcheng-tu. Ústredným prvkom je červený stromový dom vyrobený z ratanu. Približne 50 000 ratanových kusov bolo v dielni vyleštených a nastriekaných farbou a následne jeden po druhom upevnených na tvarovaný podklad. Tkaný vzor stúpa od vstupu pri schodisku a rozprestiera sa až do priestorov na sedenie. Červená farba pripomína čínsku kráľovskú architektúru a pikantnú chuť sečuánskej kuchyne. Dymovo čierne steny zo starožitných tehál a podlahové dlaždice vyvažujú teplú červenú. Kovová mriežka rozdeľuje priestor podľa komerčných potrieb.

Ocenenie

O ocenení Zlatá cena A' Design Award

Da Ya Li Interiérový dizajn reštaurácie je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Da Ya Li Interiérový dizajn reštaurácie sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Da Ya Li Interiérový dizajn reštaurácie vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Rozmery a balenie: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Štítky: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Výrobná technológia: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Dizajnérska výzva: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Výskum: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Inšpirácia: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Trvanie projektu: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Pracovný postup: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Členovia tímu: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Zdroje obrázkov: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy