Pupstar Primárna funkcia: Značková identita od Haolai Francis Zhou

Dizajn Pupstar Primárna funkcia: Značková identita od dizajnéra Haolai Francis Zhou je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2021

Pupstar Primárna funkcia: Značková identita

od Haolai Francis Zhou

Klient: H. Design Studio

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Pupstar Primárna funkcia: Značková identita

Pupstar je značková identita vytvorená pre spoločnosť zaoberajúcu sa polohovacími technológiami a jej GPS lokalizátor pre domáce zvieratá. Logo kombinuje jednoduché ikonické tvary odvodené z labky, psej tváre, mapovej značky a navigačnej šípky. Symbol spája domáce zvieratá a lokalizáciu do jedného rozpoznateľného znaku. Svieže a jasné farby dodávajú identite priateľský a energický tón. Vizitky, letáky a ďalšie kancelárske potreby sú tlačené na štruktúrovanom matnom recyklovanom papieri. Vizuálny systém je konzistentne aplikovaný naprieč digitálnymi platformami s cieľom pomôcť majiteľom vyhnúť sa strate svojich domácich miláčikov.

Ocenenie

O ocenení Strieborná cena A' Design Award

Pupstar Primárna funkcia: Značková identita je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Pupstar Primárna funkcia: Značková identita sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Pupstar Primárna funkcia: Značková identita je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Pupstar is a positioning technology company. The new brand design is for pre-launching its new product, Pupstar GPS Pet Tracker. The design presents the relationship between animals and positioning by using iconic graphics from the logo in a dynamic way. The fresh and pop colors convey technical support from products and passionate visual language to call attention and help people to never lose their pets. The consistent visual system works through all digital platforms as well.
Rozmery a balenie: The aspect ratio of the logo is 1:1. The specs of the Business card is 90mm x 55mm. The size of the brand story flyer is 210mm x 297mm.
The specs of the Pet Tracker product is 1.4 in x 2.5 in x 0.5 in. The weight is 0.9 oz. The stationery was printed on textured matte recycled stock paper.
Štítky: Visual Identity, Logo, Branding, Stationary, Illustration, Product Design, Web Design
Výrobná technológia: Exploring and creating simple iconic graphics to develop a logo both from pet and positioning, especially the visual look of animal paw, dog face, map pin, navigation arrow, and so on. The brand logo and stationery were printed on a textured matte recycled stock paper. The logo is presented by OLED light technology in product design so that the OLED light enhanced the legibility and visuality of the GPS tracker wearing on pets.
Dizajnérska výzva: For the logo design, the biggest challenge part is the process of creating a graphic that conveys the relationship between pets and positioning. The whole visual language needs to present a friendly feeling based on product design, and also it has to show passion and impress to catch people's attention to avoid losing their pets.
Výskum: The research process focuses entirely on the subject matter. Building up an intriguing storytelling helps us to get more inspirations on creating the brand visual system. Using SurveyMonkey to collect data about how many people used pet tracker for their pets, and other surveys for brand competitors. Collecting stories especially from people who had the experience of losing their pets without using GPS Tracker products. Also, doing research and collecting competitor's logos and Pet-related brands' logos is important for making a unique and identifiable logo design on market. Finally, keep doing more sketches and drawing is the essential process to develop graphics for visual system until reaching the simple and meaningful designs.
Inšpirácia: Getting inspired and researched by people who had the experience of losing their pets. There are limit product options to prevent pet loss and protection on market. Deeply exploring the relationship and building connection between animals and positioning become the core message of the visual language, especially for logo design. The logo design exploration process focused on creating a simple and recognizable symbolic graphic to represent both pet and positioning, and also the design was aimed to evoke pet owners to realize the relationship and functionality of products.
Trvanie projektu: The project started in July 2020 in San Francisco and finished in December 2020 in San Francisco, and was published and promoted via online digital marketing in December 2020.
Pracovný postup: The design creates a passionate visual experience for catching people's attention on this new product that could provide significant support for their pet lives. Also, the design helps marketing sales by making good communication and visual connection between pets and positioning services.
Členovia tímu: Brand Design: Haolai Francis Zhou