Fck 2020 Kalendár od Lateral Creative Hub

Dizajn Fck 2020 Kalendár od dizajnéra Lateral Creative Hub je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Grafika.

ZlatáGrafika· 2021

Fck 2020 Kalendár

od Lateral Creative Hub

Klient: Lateral Creative Hub

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Fck 2020 Kalendár

Fck 2020 je stolový kalendár na rok 2021. Kalendár je vyrobený ako leporelo, dlhý hárok poskladaný do dvanástich panelov. Možno ho nechať naplocho a listovať v ňom ako v knihe, alebo ho postaviť na stôl v tvare kruhu či iných foriem. Každý mesiac nesie krátke prianie do nového roka, vyjadrené prostredníctvom polychrómnej modernistickej grafiky a minimalistických ilustrácií. Zámerom je obrátiť list za náročným rokom s humorom a fantáziou. Tlač je digitálna na bielom papieri s gramážou 240 gramov. Rozmer v zloženom stave je 169 x 240 milimetrov.

Ocenenie

O ocenení Zlatá cena A' Design Award

Fck 2020 Kalendár je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Fck 2020 Kalendár sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Fck 2020 Kalendár vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: A special 2021 calendar that celebrates the arrival of the new year by mocking the damned 2020. It has been sent in December to our current and potential customers. It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms. 12 months of colors, dreams, small and big desires enclosed in a limited edition design object.
Rozmery a balenie: Converting form: Leporello
Folded: 169x240 mm
Unfolded: 1848x240 mm
Štítky: lateralcreativehub, 2021calendar, fck2020, calendar, graphicdesign, leporello
Výrobná technológia: Paper: Divina white by Gruppo Cordenons 240 gms.
Print Technology: HP Indigo
Dizajnérska výzva: We chose digital printing to keep costs down. However, to achieve the same quality as other techniques, with solid blacks, uniform color fields and durability, we had to try various papers before finding the one that met our needs. The large dimensions of the unfolded calendar and the numerous creasing forced us to divide the structure into three parts, then assembled by hand piece by piece, obviously taking into account the direction of the fiber and limiting the waste of paper to a minimum.
Výskum: We looked for an eye catching combination of graphic, visual e structural elements capable to reach a highly heterogeneous audience. We chose a prestigious but sustainable paper and a printing solution in order to minimize the impact on the environment, keep quality hight and costs down. We created a Leporello structure because we wanted it to be a three-dimensional object, capable of assuming many forms. We had a quick customer response and a great media coverage collecting articles on newspapers and design blogs.
Inšpirácia: 2020 has been a painful year for the whole planet. The world of communication and marketing itself has suffered terribly. Brands have lost faith in the future, suspended in a paralyzed market. What wish could we address them in sight of the new year? To turn the page with a smile, thanks to the power of imagination, words and a good amount of irony. One month after another, twelve small and big wishes are told by a polychrome and modernist graphic design and by minimal illustrations.
Trvanie projektu: The creative process started in October 2020 in Milan, Italy. The calendar has been printed in late November 2020 and sent to the customers starting from December 2020
Pracovný postup: It's a table calendar in the form of a leporello. Thanks to its converting invention it can be kept flat and browsed like a book or standing on your desk in the shape of a circle or the most varied forms.
Členovia tímu: Creative Director: Francesco Fallisi
Designer: Francesco Fallisi
Designer: Federica Bello
Printing Company: tech:art
Paper Mill: Gruppo Cordenons
Photographer: Studio 3GK