PepsiCo Foundation Primárna funkcia: Identitný systém od Dennis Furniss

Dizajn PepsiCo Foundation Primárna funkcia: Identitný systém od dizajnéra Dennis Furniss je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2021

PepsiCo Foundation Primárna funkcia: Identitný systém

od Dennis Furniss

Klient: PepsiCo International Mexico

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne PepsiCo Foundation Primárna funkcia: Identitný systém

PepsiCo Foundation je identitný systém vytvorený pre neziskovú organizáciu, ktorá podporuje komunity v Mexiku a Latinskej Amerike. Dizajn nahrádza korporátny vizuálny jazyk ľudskejším. Archetypálne tvary predstavujú tri hlavné piliere nadácie. V modulárnom systéme sa tieto tvary kombinujú a znásobujú, čím vytvárajú vzory a textúry. Identitu dopĺňa geometrický typografický font, živá farebná paleta, fotografický štýl a ilustračný štýl. Systém je aplikovaný na digitálnu značkovú príručku a na materiály pre podujatia, ako sú tričká, tašky a čiapky.

Ocenenie

O ocenení Strieborná cena A' Design Award

PepsiCo Foundation Primárna funkcia: Identitný systém je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od PepsiCo Foundation Primárna funkcia: Identitný systém sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. PepsiCo Foundation Primárna funkcia: Identitný systém je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Rozmery a balenie: There are not packaging deliveries
Štítky: PepsiCo, Foundation, identity, system, strong, consistency
Výrobná technológia: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Dizajnérska výzva: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Výskum: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inšpirácia: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Trvanie projektu: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Pracovný postup: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patenty: Copyrights: PepsiCo International Mexico
Členovia tímu: Innovation Design Center LATAM
Zdroje obrázkov: All Images: Design Innovation Center LATAM