Insecta Iridesse Primary Function: Tlačený predajný katalóg od Plus Collaboratives

Dizajn Insecta Iridesse Primary Function: Tlačený predajný katalóg od dizajnéra Plus Collaboratives je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Strieborná cena A' Design Award v súťažnej kategórii Reklama.

StriebornáReklama· 2022

Insecta Iridesse Primary Function: Tlačený predajný katalóg

od Plus Collaboratives

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Reklama

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Dizajn

O dizajne Insecta Iridesse Primary Function: Tlačený predajný katalóg

Book Text: Insecta Iridesse je tlačený predajný katalóg vytvorený na prezentáciu metalických tlačových efektov. Katalóg nahrádza štandardnú vzorkovnicu farieb fiktívnym denníkom prieskumníka, ktorý dokumentuje vymyslené vzácne druhy hmyzu. Tridsať šperkov pripomínajúcich drahokamy, vrátane náramkov, náhrdelníkov, ozdôb do vlasov, náušníc a brošní, je vyrobených takmer výhradne z papiera a potlačených špeciálnymi zlatými, striebornými a bielymi atramentmi. Fólio obsahuje skladané mapy, lístky, novinové výstrižky a certifikáty na natieranom aj nenatieranom papieri. Diváci sú pozvaní, aby si každý tlačový efekt zblízka prezreli.

Ocenenie

O ocenení Strieborná cena A' Design Award

Insecta Iridesse Primary Function: Tlačený predajný katalóg je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Insecta Iridesse Primary Function: Tlačený predajný katalóg sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Insecta Iridesse Primary Function: Tlačený predajný katalóg je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Rozmery a balenie: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Štítky: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Výrobná technológia: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Dizajnérska výzva: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Výskum: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inšpirácia: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Trvanie projektu: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Pracovný postup: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Členovia tímu: PLUS Collaboratives
Zdroje obrázkov: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.