Dizajn Wit Premeniteľná taška od dizajnéra Teresa Chan je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Železná cena A' Design Award v súťažnej kategórii Doplnky.

ŽeleznáDoplnky· 2022

Wit Premeniteľná taška

od Teresa Chan

Klient: Kalón

Víťaz ocenenia Železná cena A' Design Award v kategórii Doplnky

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Dizajn

O dizajne Wit Premeniteľná taška

Wit je premeniteľná taška určená na každodenné použitie. Wit sa dá nosiť piatimi spôsobmi: ako kabelka do ruky, taška na plece, taška cez telo, batoh a taška s vrchným držadlom. Plynulá a mäkká konštrukcia sa skladá a rozkladá do štyroch silueta: zloženej, štruktúrovanej, voľnej a rozšírenej. Dva nastaviteľné a odopínateľné popruhy podporujú každý spôsob nosenia. Dva modulárne doplnky, vložka na každodenné potreby a puzdro na laptop, sa môžu používať vo vnútri tašky alebo samostatne. Taška je vyrobená z kaktusovej kože, ľahkej, odolnej a vodeodolnej rastlinnej alternatívy kože.

Ocenenie

O ocenení Železná cena A' Design Award

Wit Premeniteľná taška je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Wit Premeniteľná taška sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Wit Premeniteľná taška zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The five-way WIT Bag is a multifunctional masterpiece to empower modern lifestyles by blending style, functionality, and sustainability. Designed to adapt and transform, it can be carried as a handbag, shoulder bag, crossbody, backpack, and top-handle. Its fluid and supple structure easily folds and unfolds for four iconic silhouettes: folded, structured, slouchy, and expanded. Featuring two customized modular add-ons: The Everyday bag insert and Laptop Sleeve are designed to pair perfectly or stunningly standalone. Crafted in Cactus leather, an innovative plant-based leather alternative.
Rozmery a balenie: Width 370mm x Depth 115mm x Height 290mm. Weight: 900gr (only the WIT Bag. Up to 12 dedicated compartments for keys, bottles, laptop, etc.
Štítky: Modular bag, convertible bag, vegan bag, fashion design, female-founded
Výrobná technológia: The fluid structure is achieved by manipulating the materials. The side frame is reinforced to maintain the shape. The main bag is constructed to drape and fold, creating a natural curvature. The material, Desserto Cactus leather, is a lightweight, durable, and water-resistant vegan leather alternative. Bag inserts fabrics are waterproof and lightweight.
Dizajnérska výzva: One of the biggest challenges is to overcome the transformative concept. The bag must be flexible, user-friendly, but durable in each independent form. We have tested multiple prototypes to achieve the ideal construction and outcome. The second challenge is working with innovative vegan materials. We have experimented with several plant-based options to ensure durability and performance before deciding on cactus leather. The material is only available in Mexico, and we have to navigate suitable partners with adequate expertise in working with such material.
Výskum: We carried out in-depth market research to study and evaluate existing convertible handbags for women. We sent questionnaires to target audiences to study their current interaction with everyday bags, existing pain points, and possible solutions. With global events and changes to our lifestyles, users emphasize versatility and practicality in their everyday bags. We found out that plant-based leather alternatives are on the rise, and most of them are intrigued with such material.
Inšpirácia: Inspired by Women In Tech and created by a Forbes Under 30 female founder, the WIT Bag blends design, functionality, & sustainability. Being an entrepreneur who is constantly in motion, I found myself struggling with heavy & bulky bags. Technology is constantly transforming our lives, but we are still compromising on style and function for our handbags. We aim to reimagine everyday bags to realise the best of both worlds, ethics & aesthetics, luxury & style. With remote working on the rise, the need for an alternative to a regular work bag became even greater. We strive to design a bag as multifaceted as our modern lifestyles.
Trvanie projektu: The project started in August 2021 in New York and Hong Kong. The product launched in February 2022.
Pracovný postup: The bag is transformed by manipulating the shape and arranging the straps. The bag is structured when the bag insert is placed inside. The bag naturally slouches when the bag insert is removed, it can also be folded into a triangular top-handle bag. To carry as a backpack, the bag flaps can be expanded and secured by a zipper, and straps can be attached. The bag contains two adjustable and detachable straps for transforming different ways to carry.
Patenty: Patented. Patent filing number: 2219274.6M001. 2219274.6M002. 2219274.6M003. 2022. HONG KONG.
Členovia tímu: Designer: Teresa Chan
Zdroje obrázkov: Photographer Media Studio Hong Kong Limited
Model Yana Basalaeva