Hocan Healthy Firemná identita od Guangzhou Cheung Ying Design Co. Ltd.

Dizajn Hocan Healthy Firemná identita od dizajnéra Guangzhou Cheung Ying Design Co. Ltd. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2022

Hocan Healthy Firemná identita

od Guangzhou Cheung Ying Design Co. Ltd.

Klient: Guangzhou Cheung Ying Design Co., Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Overený víťaz ocenenia

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Hocan Healthy Firemná identita

Hocan Healthy je firemná identita vytvorená pre značku technologických produktov na báze vodíka a kyslíka určených pre zdravie. Logo redukuje molekulu vodíka na jednoduchý kruh. Pozitívne a negatívne tvary zobrazujú premenu medzi vodou a vodíkom a vyjadrujú oblasť pôsobenia značky. Ako hlavná farba je použitá technologická modrá, kombinovaná s trojrozmerným modelovaním. Logo sa môže pohybovať medzi dvojrozmernou a trojrozmernou formou v rámci rôznych materiálov a procesov, pričom zostáva ľahko rozpoznateľné. Vizuálny systém je vytvorený vo vektorovom formáte pre tlačené aj digitálne médiá.

Ocenenie

O ocenení Bronzová cena A' Design Award

Hocan Healthy Firemná identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Hocan Healthy Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Hocan Healthy Firemná identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Rozmery a balenie: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Štítky: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Výrobná technológia: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Dizajnérska výzva: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Výskum: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Inšpirácia: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Trvanie projektu: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Pracovný postup: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Členovia tímu: Creative Director: Zhiji Dong
Designer: Lu Gu