Dizajn KK-Park Navigačný systém od dizajnéra Yi Zhang je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2023

KK-Park Navigačný systém

od Yi Zhang

Klient: Value Design and Consulting (Shenzhen) Co., Ltd.

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne KK-Park Navigačný systém

KK-Park je navigačný systém pre kultúrno-oddychový blok v meste Yancheng v Číne. Areál, kedysi ihrisko, bol zrekonštruovaný ako miesto kultúrnej výmeny medzi Čínou a Južnou Kóreou. Dizajn reinterpretuje kórejské prvky vrátane stúh tradičného kórejského odevu, tradičnej farebnej schémy známej ako Obangsaek a ťahov kórejských znakov. Označenia sledujú pásovú slučku areálu. Vysoké orientačné tabule stoja pri každom vchode, aby navádzali návštevníkov. Tabule sú vyrobené z ohýbanej nehrdzavejúcej ocele, prefabrikované a nainštalované priamo na mieste.

Ocenenie

O ocenení Strieborná cena A' Design Award

KK-Park Navigačný systém je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od KK-Park Navigačný systém sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. KK-Park Navigačný systém je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Rozmery a balenie: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Štítky: Signage, Commercial Street, public space, redevelopment, Culture
Výrobná technológia: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Dizajnérska výzva: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Výskum: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inšpirácia: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Trvanie projektu: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Pracovný postup: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Členovia tímu: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Zdroje obrázkov: Updesign