Gaenyeomsuda Učebnica od Miraen Design Team

Dizajn Gaenyeomsuda Učebnica od dizajnéra Miraen Design Team je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2023 Bronzová cena A' Design Award v súťažnej kategórii Vzdelávanie.

BronzováVzdelávanie· 2023

Gaenyeomsuda Učebnica

od Miraen Design Team

Klient: Mirae-N

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Vzdelávanie

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Overený víťaz ocenenia

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Dizajn

O dizajne Gaenyeomsuda Učebnica

Gaenyeomsuda je učebnica matematiky určená pre tínedžerov. Názov je skrátenou formou frázy, ktorá vyjadruje, že v matematike sú pojmy všetkým. Logo využíva motív rečovej bubliny a štýl ručnej kresby, čím odráža skratky a prispôsobenie typické pre tínedžerskú kultúru. Cieľom je, aby štúdium matematiky pôsobilo ako rozhovor s priateľom, vďaka čomu študenti otvárajú knihu bez obáv. Kniha má rozmery 210 × 260 milimetrov. Všetky strany sú matne laminované a logo spolu s ilustráciami sú pokryté transparentným epoxidom.

Ocenenie

O ocenení Bronzová cena A' Design Award

Gaenyeomsuda Učebnica je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Gaenyeomsuda Učebnica sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Gaenyeomsuda Učebnica skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Rozmery a balenie: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Štítky: Textbook,Education,Print,Design,Branding
Výrobná technológia: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Dizajnérska výzva: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Výskum: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inšpirácia: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Trvanie projektu: The project was from August 2022 to November 2022 and it went on sale from December 2022
Pracovný postup: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Členovia tímu: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong