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Wayang Golek Séria plagátov od Mengyao Guo

Dizajn Wayang Golek Séria plagátov od dizajnéra Mengyao Guo je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Železná cena A' Design Award v súťažnej kategórii Grafika.


ŽeleznáGrafika· 2024

Wayang Golek Séria plagátov

od Mengyao Guo

Klient: Mengyao Guo

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Overený víťaz ocenenia

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Dizajn

O dizajne Wayang Golek Séria plagátov

Wayang Golek je séria grafických plagátov založená na rovnomennom tradičnom indonézskom bábkovom divadle. Séria predstavuje bábky prostredníctvom sýtych farieb, prepracovaných vzorov a výraznej typografie čerpajúcej z indonézskeho umenia. Ilustrácie boli vytvorené ako vektorová grafika v programe Adobe Illustrator, pričom pre živé odtiene bolo použité farebné blokovanie a pre motívy detailná práca so vzormi. Digitálny formát umožňuje umelecké dielo škálovať a zdieľať na obrazovkách bez straty kvality. Cieľom je obnoviť záujem o Wayang Golek medzi mladším publikom.

Ocenenie

O ocenení Železná cena A' Design Award

Wayang Golek Séria plagátov je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Wayang Golek Séria plagátov sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Wayang Golek Séria plagátov zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti
The "Wayang Golek" project uniquely blends traditional Wayang Golek puppets with modern design. It employs vibrant colors, intricate patterns, and robust typography, reflecting the richness of Indonesian art. The series aims to rekindle appreciation for this cultural gem, especially among younger audiences, offering an innovative, contemporary approach to preserving and promoting traditional art forms.
Rozmery a balenie
As digital creations, the "Wayang Golek" series offers scale, color adjustments, and design modification flexibility. Using Adobe Illustrator, a vector-based program, ensures high-resolution output for any size without losing quality. The color mode used was RGB. It can be easily converted to other color modes for digital screen displays. The files were saved in .ai format for easy editing and exported in .pdf and .jpeg formats for universal accessibility.
Štítky
Wayang Golek, Cultural Communication, Graphic Poster, West Java, Adobe Illustrator
Výrobná technológia
The "Wayang Golek" project utilized Adobe Illustrator for precision and control in crafting vector graphics, including color blocking to capture vibrant hues and detailed pattern design for intricate motifs. The strong typographical elements were carefully chosen. The design process was iterative, involving several rounds of feedback and refinement to preserve the puppet's unique attributes while encapsulating the cultural richness of traditional Indonesian art.
Dizajnérska výzva
The most challenging part of the "Wayang Golek" project was merging traditional Indonesian art with contemporary graphic design while maintaining cultural integrity. Balancing the historical and social perspectives of Wayang Golek with modern aesthetics required careful research and thoughtful design choices. Externally, ensuring the designs could be produced in various formats without losing quality was a technological challenge. However, using Adobe Illustrator allowed this versatility, providing the designs maintained their vibrancy and detail across platforms.
Výskum
Cultural and design research was conducted for the "Wayang Golek" series. The objective was to understand Wayang Golek's historical and cultural significance and how to translate these elements into modern graphic design. The methodology involved a literature review, a visual analysis of traditional Indonesian art, and a study of Wayang Golek's performances. Adobe Illustrator was the primary tool used for design creation. The designs were shared with a test audience, which included young Indonesian and international viewers, to gauge response. The positive feedback affirmed the project's success in making Wayang Golek more relatable to a modern audience. This approach could inspire similar projects, bridging the gap between traditional art forms and contemporary design.
Inšpirácia
The "Wayang Golek" project finds its inspiration in the historic art of Wayang Golek, a traditional Indonesian puppet theater. The project draws from the vibrancy and intricacy of Indonesian art, reflected in the designs' bold colors, complex patterns, and robust typography. It's driven by the mission to revive appreciation for this cultural gem among younger generations.
Trvanie projektu
The project started and finished in the summer of 2022 and was exhibited in 2022 West Java.
Pracovný postup
The "Wayang Golek" series, as digital artwork, is interacted with primarily visually. Viewers can explore the vibrant color palette, intricate patterns, and strong typography that echo traditional Indonesian art. While rooted in tradition, the designs are presented in a contemporary style, making them relatable to a modern audience. This fusion of old and new enhances viewer engagement, fostering an appreciation for Wayang Golek. The digital format also ensures easy sharing and display across various platforms and devices, improving accessibility and interaction.
Zdroje obrázkov
Image #1: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #2: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #3: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #4: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.

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A' Design Award je medzinárodné odbornou porotou udeľované ocenenie za kvalitný dizajn. Zúčastnite sa súťaže A' Design Award a získajte príležitosť na meritokratické uznanie, slávu, prestíž a publicitu pre vašu prácu. Nominujte svoju prácu na A' Design Award a súťažte o vytúženú Cenu A' Design Prize.

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