Dizajn Eterno Dizajn značky od dizajnéra Sunghoon Kim je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2024 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2024

Eterno Dizajn značky

od Sunghoon Kim

Klient: Eterno

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

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Dizajn

O dizajne Eterno Dizajn značky

Navrhol značku Eterno, ktorá vedie špičkovú kultúru bývania v Kórei. S cieľom stať sa prvým obytným priestorom a poprednou značkou v kultúre bývania v Ázii od Rafaela Monea, architekta svetového formátu, v Cheongdame, reprezentatívnej kórejskej bohatej štvrti, navrhol značku Eterno stanovením smerovania značky a vytvorením filozofie značky založenej na architektonických dielach. Prostredníctvom nadčasovej krásy sa Eterno usiluje o trvalosť, ktorá zahŕňa nielen umeleckú hodnotu priestoru, ale aj zážitkovú hodnotu času.

Ocenenie

O ocenení Železná cena A' Design Award

Eterno Dizajn značky je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Eterno Dizajn značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Eterno Dizajn značky zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Rozmery a balenie: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Štítky: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Výrobná technológia: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Dizajnérska výzva: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Výskum: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Inšpirácia: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Trvanie projektu: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Pracovný postup: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Členovia tímu: Creative Director: Kim Sunghoon
Zdroje obrázkov: Kim Sunghoon