Avoya Sklený obal od Sule Esra Cetinkaya

Dizajn Avoya Sklený obal od dizajnéra Sule Esra Cetinkaya je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Bronzová cena A' Design Award v súťažnej kategórii Dizajn obalov.

BronzováObaly· 2025

Avoya Sklený obal

od Sule Esra Cetinkaya

Klient: Avoya

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Obaly

16,312

Overený víťaz ocenenia

Overiť stav ocenenia pre #164399

Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Avoya Sklený obal

Fľaša minerálnej vody Avoya stelesňuje čistotu, vyváženosť a obnovu. Jej elegantný, zužujúci sa tvar zlepšuje ergonómiu a zároveň symbolizuje plynulosť vody. Etiketa obsahuje jemné kruhové ikony, ktoré reprezentujú cykly obnovy a revitalizujúcu esenciu vody bohatej na minerály. Fľaša vyrobená z vysoko kvalitného extra číreho skla, s možnosťami tyrkysových a zelených odtieňov, uchováva svoj prémiový obsah a zároveň ponúka rafinovanú estetiku. Súhra priehľadnosti a svetla zdôrazňuje jej čistotu a spája modernú eleganciu s obnovovacou silou prírody.

Ocenenie

O ocenení Bronzová cena A' Design Award

Avoya Sklený obal je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Avoya Sklený obal sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Avoya Sklený obal skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
Rozmery a balenie: Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
Štítky: Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
Výrobná technológia: Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
Dizajnérska výzva: The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
Výskum: According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
Inšpirácia: Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
Trvanie projektu: The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
Pracovný postup: Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
Členovia tímu: Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch