Honki Factory Vizuálna identita od Daichi Takizawa

Dizajn Honki Factory Vizuálna identita od dizajnéra Daichi Takizawa je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2025 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2025

Honki Factory Vizuálna identita

od Daichi Takizawa

Klient: Honki Factory Co.,Ltd

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Honki Factory Vizuálna identita

Konceptom je Otváranie cesty, cestou Honki. Definuje Honki ako Vážnosť, ako mať jasný cieľ a podnikať konkrétne kroky smerom k nemu. Tí, ktorí ovládnu štruktúrovaný prístup k rozvoju podnikania, ho môžu využiť na vytváranie nových ciest. Túžba pestovať mnoho Honki jednotlivcov je vyjadrená v rámci v tvare H, symbolizujúcom štruktúru, a v logotype, inšpirovanom továrňou, reprezentujúcom produkciu. Variabilný dizajn symbolu a písma odráža adaptabilitu naprieč všetkými odvetviami a oblasťami.

Ocenenie

O ocenení Strieborná cena A' Design Award

Honki Factory Vizuálna identita je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Honki Factory Vizuálna identita sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Honki Factory Vizuálna identita je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Rozmery a balenie: The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Štítky: VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Výrobná technológia: "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Dizajnérska výzva: The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Výskum: I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Inšpirácia: Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Trvanie projektu: This project started in June 2022 and was completed in March 2024.
Pracovný postup: After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Zdroje obrázkov: Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024