ABA Typographic Posters Reklamná kampaň od Paul Robb

Dizajn ABA Typographic Posters Reklamná kampaň od dizajnéra Paul Robb je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2026

ABA Typographic Posters Reklamná kampaň

od Paul Robb

Klient: S6 Foundry

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne ABA Typographic Posters Reklamná kampaň

ABA Typographic Posters je reklamná kampaň vytvorená pre umeleckú univerzitu. Veľkoformátové typografické plagáty sú vytlačené a inštalované na verejných mestských priestranstvách, kde výrazné kompozície a farebné systémy priťahujú pozornosť. Každý plagát funguje ako marker pre obsah rozšírenej reality, ku ktorému sa diváci dostanú naskenovaním vytlačeného obrazu smartfónom. Vrstva rozšírenej reality pridáva animovaný a interaktívny materiál, ktorý rozširuje tlačené posolstvo. Kampaň predstavuje umelecké vzdelávanie potenciálnym študentom priamym a participatívnym spôsobom.

Ocenenie

O ocenení Strieborná cena A' Design Award

ABA Typographic Posters Reklamná kampaň je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od ABA Typographic Posters Reklamná kampaň sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. ABA Typographic Posters Reklamná kampaň je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This project is a public visual advertising campaign combining expressive typography and augmented reality to promote an arts university and engage prospective students. Large-scale typographic posters operate as both communication and invitation, activating curiosity in urban spaces. Through AR interaction, static visuals transform into immersive experiences, positioning typography as a gateway to creativity, exploration, and contemporary artistic education.
Rozmery a balenie: The project consists of large-format printed posters installed in public urban locations, produced in standard outdoor advertising dimensions. The AR component is accessible via smartphones using marker-based image recognition. Digital content is optimized for real-time interaction, ensuring compatibility across common mobile operating systems and screen resolutions.
Štítky: Typography, visual communication, advertising campaign, augmented reality, student engagement, art education, public space design, interactive posters, cultural promotion, creative discovery, graphic design, urban communication
Výrobná technológia: The campaign was developed through a hybrid graphic and digital workflow with AR. Typography-driven posters were designed for large-format print using custom layouts and color systems. Augmented reality layers were implemented using mobile-based AR platforms, linking printed triggers to animated and interactive digital content. The integration of physical and digital media was tested on-site to ensure accessibility, responsiveness, and visual coherence.
Dizajnérska výzva: The main challenge was transforming institutional communication into an engaging public experience. Internally, the project required balancing experimental typography with clarity and accessibility. Externally, it demanded reliable AR performance in uncontrolled urban conditions. Ensuring seamless interaction between printed media and digital layers while maintaining visual impact required extensive testing, refinement, and cross-disciplinary coordination.
Výskum: Type of Research: practice-based visual communication research. Research Objectives: to engage prospective students through interactive typography. Methodology: integration of graphic design and AR interaction. Data Collection and Tools Used: visual testing, mobile AR platforms, large-format prototyping. Participants or Experiments: public users in urban environments. Results: increased engagement and curiosity. Insights and Impacts: enhanced visibility of art education through immersive communication.
Inšpirácia: The project was inspired by the need to communicate artistic education beyond traditional institutional language. Drawing from contemporary graphic culture, typographic experimentation, and urban visual systems, the campaign reframes typography as an experiential medium. The objective was to speak directly to young creatives, encouraging discovery, participation, and personal engagement through curiosity-driven interaction rather than didactic messaging.
Trvanie projektu: The project was developed and implemented in 2025 in Italy. It was designed as a public-facing campaign and installed across selected urban locations, where it engaged prospective students through physical posters and augmented reality experiences, supporting the university’s enrollment and cultural outreach activities.
Pracovný postup: The campaign begins as a typographic message encountered in public space. Viewers are invited to scan the posters using their mobile devices, triggering augmented reality content that expands the visual narrative. The interaction transforms passive viewing into active exploration, creating a memorable experience that communicates the university’s creative approach and encourages deeper interest and participation.
Členovia tímu: Paul Robb, Moria Bartoloni, Tommaso Paganini
Zdroje obrázkov: Paul Henry Robb