House of Bohem Primárna funkcia: Plážový klub od Muge Alanay Gucuoglu

Dizajn House of Bohem Primárna funkcia: Plážový klub od dizajnéra Muge Alanay Gucuoglu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Strieborná cena A' Design Award v súťažnej kategórii Interiér.

StriebornáInteriér· 2026

House of Bohem Primárna funkcia: Plážový klub

od Muge Alanay Gucuoglu

Klient: Nom Architecture

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Interiér

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Dizajn

O dizajne House of Bohem Primárna funkcia: Plážový klub

Text knihy: House of Bohem Beach Club je pobrežný pohostinský projekt nachádzajúci sa na pláži Cleopatra v Alanyi. Projekt, navrhnutý komplexne od A po Z – od architektúry a interiérov až po branding, nábytok, osvetlenie, jedálny lístok, uniformy a život v exteriéri – vytvára jednu ucelenú identitu. Inšpirovaný bohémskou filozofiou a stredomorským pobrežným životom podnecuje k prežívaniu prítomného okamihu prostredníctvom prírodných materiálov, ručne vyhotovených detailov a uvoľneného priestorového plynutia. Výsledkom je atmosféra pomalého luxusu definovaná pohodlím pri mori, ľahkou eleganciou a prirodzeným rytmom dňa a noci.

Ocenenie

O ocenení Strieborná cena A' Design Award

House of Bohem Primárna funkcia: Plážový klub je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od House of Bohem Primárna funkcia: Plážový klub sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. House of Bohem Primárna funkcia: Plážový klub je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: House of Bohem is a beachfront hospitality destination located along the Alanya Cleopatra Beach, designed with a bistro, beach lounge, fine dinning and event party venue. Inspired by bohemian cultures and nomadic philosophy, project orchestrates a fluid, all day narrative, seamlessly transitioning from the relaxed informality of a beach lounge to the refined elegance of a fine-dining venue, and into the dynamic energy of evening events and celebrations, all within a unified spatial identity.
Rozmery a balenie: House of Bohem Beach Club Restaurant Bar spans 2,000 sqm, comprising 429 sqm indoor, 500 sqm semi open, and 1,000 sqm beachfront areas. With 50 dining tables, 30 bar seats, and 100 sunbeds, it hosts up to 300 guests. Establishing a strong sense of place along Cleopatra Beach, it operates as more than a restaurant a fluid, all-day destination conceived as a transformative stage for bistro, bar, fine dining, and events.
Štítky: interior design, beach lounge design, beach club, hospitality design
Výrobná technológia: Designed across 2,000 sqm of open, semi open, and enclosed spaces, the venue accommodates 300 guests with 50 dining tables, a 30 seat bar, and 100 sun loungers. Flexible shading areas are offering alternative corners to the guests, while the bar anchors social interaction. As day turns to night, lighting transforms the atmosphere. Rather than a single focal point, the project creates a layered experience, enriched by murals that express its bohemian spirit.
Dizajnérska výzva: The primary challenge was orchestrating a large-scale venue composed of enclosed, semi-open and open zones, accommodating distinct modes within a unified identity without spatial conflict. All day bistro, fine dining, beach lounge and event settings are designed as a living stage which adapts to the rhythm of its guests. Rather than a single focal point, the project creates a layered experience offering different areas. Harsh coastal conditions such as salt, humidity, wind and heavy use demanded durable detailing and material precision, while the project aimed to establish a strong architectural presence along the shoreline.
Výskum: Prior to the project, coastal building typologies were examined through multi-layered analysis. Climate data, salt exposure, wind, solar orientation and coastal morphology informed durability-driven design decisions. Materials were selected through comparative life cycle assessment. Guest and service circulation were tested via schematic scenarios. Investment and operational costs were evaluated through cost performance analysis.
Inšpirácia: The conceptual departure point for House of Bohem was to merge the free-spirited, tactile essence of bohemian living with the dolce vita of the Mediterranean, establishing a spatial narrative rooted in the nomadic philosophy of slowing down and being present. Guided by the nomadic principles of lightness, portability, layering, craftsmanship and harmony with nature, the project was conceived not as a static décor scheme, but as a living stage which adapts to the rhythm of its guests.
Trvanie projektu: The project started in February 2023 and finished in May 2023 in Alanya, Turkey.
Pracovný postup: House of Bohem establishes a strong sense of place along the Cleopatra shoreline, operating as a vibrant, all-day destination rather than solely a restaurant. Its open layout invites the beach inward, setting a new aesthetic benchmark for the coast. A large-scale mural transforms the front into a public visual landmark. Reframing bohemian living as lived experience, the project fosters slower rhythms, tactile engagement, and meaningful social interaction.
Zdroje obrázkov: All photos Engin Aydeniz.
All rights Nom Architecture.