Foggy Mornings Primárna funkcia: Fotografia od Martin Hoffmann

Dizajn Foggy Mornings Primárna funkcia: Fotografia od dizajnéra Martin Hoffmann je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2026 Bronzová cena A' Design Award v súťažnej kategórii Fotografia.

BronzováFotografia· 2026

Foggy Mornings Primárna funkcia: Fotografia

od Martin Hoffmann

Klient: Hoffmann Design

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Fotografia

33,172

Overený víťaz ocenenia

Overiť stav ocenenia pre #181722

Navštíviť stránku Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Foggy Mornings Primárna funkcia: Fotografia

Text knihy: Fotografická séria Hmlisté rána skúma zdanlivo neatraktívne a depresívne vlastnosti temného obdobia, ktorému dominuje všadeprítomná sivá. Prostredníctvom zámernej konfrontácie s hmlou zahalenou, často nízkokontrastnou scenériou rozvíja projekt pokojnú a atmosférickú estetiku. Tlmené svetlo, jemné farebné nuansy a čistá kompozícia premieňajú údajne nepríťažlivé motívy na poetické vizuálne priestory a otvárajú nové, zmierlivé vnímanie okolia. Každý obraz rozpráva príbeh a zároveň ponecháva priestor na osobnú reflexiu.

Ocenenie

O ocenení Bronzová cena A' Design Award

Foggy Mornings Primárna funkcia: Fotografia je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Foggy Mornings Primárna funkcia: Fotografia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Foggy Mornings Primárna funkcia: Fotografia skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The photo series develops a new perspective on dark, overcast winter weather in a fog-prone region by deliberately placing the seemingly dull, grey and formless at the center of attention. Through reduced motifs and subtle visual moods, a calm, atmospheric aesthetic emerges that invites an inner reconciliation with the grey days. The photographic approach connects external landscape and inner emotional states, opening up new, more contemplative ways of seeing.
Rozmery a balenie: The photographs currently exist in digital form as raw DNG and jpg files. 9520 x 6336 px at 300 dpi, RGB in DNG format (Display P3) and in jpg format (sRGB IEC61966-2.1). The resolution of 60 megapixels allows for a wide range of further applications. Wall pictures in approx. 40 x 40 cm format. As part of a photo book in DIN A4 210 x 297 mm or 210 x 210 mm format.
Štítky: Photography, foggy scenes, colour nuances, contrast levels, dynamic range, moments of tranquillity, sensitivity, aesthetics, morning atmosphere
Výrobná technológia: The photographs were taken during specific photo tours on various foggy winter mornings in the Ulm and Neu-Ulm region. Camera: Leica Q3, fixed lens Summilux 1:1.7/28 mm, post-processing with Adobe Lightroom (corrections, presets) and Photoshop if necessary.
Dizajnérska výzva: The challenge lay in the external conditions: diffuse light, low contrast and a gloomy atmosphere make it difficult to render subjects as they are perceived. Secondly, viewers tend to be more interested in images that do not necessarily depict grey, foggy conditions and gloomy days. This required a very sensitive perception of subjects, nuances, details and image sections. In post-processing, it was crucial to carefully add appeal to the grey areas with the finest colour nuances.
Výskum: The design research examines how expressive photographs can be created despite fog. The aim is to enable a new and more nuanced experience of a scene that is often perceived as dreary. Methodology: Careful observation, conscious choice of perspective, location, light and contrasts, as well as targeted, sensitive post-processing result in calm, atmospheric images. The result shows how adverse conditions can be used to achieve appealing results that can change one's own perceptions through their sensitive presentation.
Inšpirácia: The inspiration arose from consciously engaging with a deeply foggy, grey season in order to discover new perspectives. The starting point was the creative challenge of transforming low-contrast, seemingly unphotogenic motifs into their own visual presence. The inherent reduction of light and colour lends itself to motifs with pastel nuances, compositions with contrasting tones and certain details. The quiet tranquillity of the scenery is brought out and a subtle beauty is revealed.
Trvanie projektu: The initial ideas for this project emerged in November 2025. In January and February 2026, the photographs were taken at various locations in Ulm and Neu-Ulm, Germany.
Pracovný postup: The photos are intended as part of a picture book with impressions and snapshots as an exploration of and declaration of love for this region. The photographs convey scenes, characteristics or moods that are typical of this area. In their normality, perhaps also unusual for others. In this case, the seasonally dominant theme of fog is depicted in nuanced and not unpleasant photographs. Each image tells a story and, at the same time, allows room for personal feelings.
Zdroje obrázkov: Image #1: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #2: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #3: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #4: Photographer Martin Hoffmann, A Morning in Minor Key, 2026
Image #5: Photographer Martin Hoffmann, A Morning in Minor Key, 2026