Optics and Chromatics Výstavný Plagát od Timea Andoka

Dizajn Optics and Chromatics Výstavný Plagát od dizajnéra Timea Andoka je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2018 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2018

Optics and Chromatics Výstavný Plagát

od Timea Andoka

Klient: Timea Andorka

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Optics and Chromatics Výstavný Plagát

Názov Optics and Chromatic odkazuje na debatu medzi Goetheom a Newtonom o podstate farieb. Túto debatu predstavuje stret dvoch kompozícií v tvare písmena: jedna je vypočítaná, geometrická, s ostrými kontúrami, druhá sa spolieha na impresionistickú hru farebných tieňov. V roku 2014 tento dizajn slúžil ako kryt pre kryty umelcov série Pantone Plus.

Ocenenie

O ocenení Strieborná cena A' Design Award

Optics and Chromatics Výstavný Plagát je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Optics and Chromatics Výstavný Plagát sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Optics and Chromatics Výstavný Plagát je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Rozmery a balenie: original poster size: 70×100 cm
Štítky: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Výrobná technológia: paper, coloured plastic sheet, light, shadow
Dizajnérska výzva: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Výskum: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inšpirácia: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Trvanie projektu: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Pracovný postup: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Členovia tímu: Art director, graphic design, type design and paper craft: Tímea Andorka