Changing Perspectives Environmentálna typografia od Haley Tebo

Dizajn Changing Perspectives Environmentálna typografia od dizajnéra Haley Tebo je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2020

Changing Perspectives Environmentálna typografia

od Haley Tebo

Klient: Haley Tebo

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Changing Perspectives Environmentálna typografia

Zmena perspektív je environmentálna typografická inštalácia vytvorená pre sklenené panely univerzitnej budovy umenia. Tvary písmen sú vyrezané z matnej fólie a pri prechádzaní okoloidúcich sa zarovnávajú do čitateľnej správy. Správu je možné čítať z oboch smerov, preto sa diváci zastavujú a presúvajú, aby text dokončili. Každé písmeno má výšku približne tridsať až šesťdesiat centimetrov, v závislosti od vzdialenosti od diváka. Svetlo prechádzajúce cez panely opakuje tvary písmen v podobe tieňov a odrazov. Inštalácia pozýva ľudí naprieč celým kampusom k interakcii s typografiou.

Ocenenie

O ocenení Bronzová cena A' Design Award

Changing Perspectives Environmentálna typografia je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Changing Perspectives Environmentálna typografia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Changing Perspectives Environmentálna typografia skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Rozmery a balenie: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Štítky: Environmental typography, interaction design, user experience, typography, graphic design,
Výrobná technológia: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Dizajnérska výzva: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Výskum: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inšpirácia: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Trvanie projektu: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Pracovný postup: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Členovia tímu: Angeli Leong
Zdroje obrázkov: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer