The Passion of the Card Leadlight Series Sebapropagácia od Rebecca Burt

Dizajn The Passion of the Card Leadlight Series Sebapropagácia od dizajnéra Rebecca Burt je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2020

The Passion of the Card Leadlight Series Sebapropagácia

od Rebecca Burt

Klient: Flexicon

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne The Passion of the Card Leadlight Series Sebapropagácia

Okná z farebného skla sú krásne podsvietené slnkom a tiež jedinečný spôsob, ako predviesť tento dizajn a tlač. Tieto vizitky sa vyrábajú prakticky ručne. Sieťotlač potlačená na čírym plastovom papieri a potom vysušená po jednej farbe. S priehľadnými oblasťami sa zaobchádza ako s farbou, ktorá odomkne plný konštrukčný potenciál pažby. Perleťové tesnenie a UV žiarenie dokončujú proces a vytvárajú sofistikované efekty. Dizajn skutočne ožíva, keď sú karty držané až k oknu.

Ocenenie

O ocenení Bronzová cena A' Design Award

The Passion of the Card Leadlight Series Sebapropagácia je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od The Passion of the Card Leadlight Series Sebapropagácia sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. The Passion of the Card Leadlight Series Sebapropagácia skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Rozmery a balenie: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Štítky: Brand Identity, Business Card, Screenprinting, Graphic Design
Výrobná technológia: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Dizajnérska výzva: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Výskum: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inšpirácia: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Trvanie projektu: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Pracovný postup: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Členovia tímu: Evan Reiman.
Zdroje obrázkov: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography