Unto Communication Tool Firemná identita od Unto

Dizajn Unto Communication Tool Firemná identita od dizajnéra Unto je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2020

Unto Communication Tool Firemná identita

od Unto

Klient: Unto

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Unto Communication Tool Firemná identita

Nástroj Unto Communication Tool je systém firemnej identity vytvorený okolo zdieľateľnej vizitky. Vizitka má rozmery 9 krát 5,4 centimetra a obsahuje rovnaké kontaktné informácie dvakrát, pričom jeden blok je vytlačený hore nohami nad druhým. Perforovaná vysekávaná čiara oddeľuje oba bloky, takže vizitku je možné roztrhnúť na polovicu. Majiteľ si ponechá jednu časť a druhú časť odovzdá ďalej, čím umožní, aby jedna vizitka oslovila druhého kontaktu. Identita zahŕňa aj novinový leták a potlačenú bublinkovú fóliu použitú na balenie.

Ocenenie

O ocenení Železná cena A' Design Award

Unto Communication Tool Firemná identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Unto Communication Tool Firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Unto Communication Tool Firemná identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Rozmery a balenie: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Štítky: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Výrobná technológia: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Dizajnérska výzva: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Výskum: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inšpirácia: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Trvanie projektu: The project started in July till September 2019, in Taipei.
Pracovný postup: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Členovia tímu: Ming Hsi Chou
Ching Yi Angela Chang
Zdroje obrázkov: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.