Mountain Stone Primárna funkcia: Vizuálna identita výstavy od Weiquan Long

Dizajn Mountain Stone Primárna funkcia: Vizuálna identita výstavy od dizajnéra Weiquan Long je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2020

Mountain Stone Primárna funkcia: Vizuálna identita výstavy

od Weiquan Long

Klient: Guangzhou zhengdian advertising co. LTD

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Mountain Stone Primárna funkcia: Vizuálna identita výstavy

Mountain Stone je vizuálna identita umeleckej výstavy zameranej na ochranu životného prostredia. Identita je aplikovaná na knihu s rozmermi 210 x 14 x 190 milimetrov, ktorá je vytlačená na zelenom papieri. Kniha je ručne viazaná s odhaleným chrbtom a lepidlom. Písmo na obálke sleduje tvary kameňa Taihu, prírodného skalného útvaru. Obraz kameňa Taihu odrážajúceho sa vo vode je použitý ako zrkadlo vzťahu medzi ľuďmi a prírodou. Dizajn prepája umenie a prírodu s cieľom zvýšiť povedomie verejnosti o ochrane životného prostredia.

Ocenenie

O ocenení Strieborná cena A' Design Award

Mountain Stone Primárna funkcia: Vizuálna identita výstavy je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Mountain Stone Primárna funkcia: Vizuálna identita výstavy sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Mountain Stone Primárna funkcia: Vizuálna identita výstavy je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: In the cover design, the book binding is made of hand-made bare spinal glue, and the cover font design adopts the morphological characteristics of "Taihu stone", which increases the aesthetic and artistic sense of the book. The design of the entire book binding design takes "Taihu Stone" as the creative point. From the heart of the person, the natural beauty of the mountain stone is used to describe the human's longing for beautiful nature. It directly reflects the mood and pursuit of the rock in the author's heart.
Rozmery a balenie: The book size：210mmx14mmx190mm
Štítky: Environmental Protection, Arts , Exhibition, Visual, Books
Výrobná technológia: Green paper
Dizajnérska výzva: The challenge comes from how artists communicate environmental issues through art and arouse people's attention to environmental protection. Looking for such artists and art forms, the design can be used to show the intention of the exhibition.
Výskum: From the perspective of environmental protection + art, through the analysis of the development of human and nature, the problem of environmental degradation is elaborated. On the basis of constructing the theoretical framework of environmental protection + artistic integrity design, from the perspective of "Stone in His Heart", starting from the heart of man, he will describe the yearning of human beauty and nature with the natural beauty of mountains and stones, and take responsibility for protecting the environment. An inseparable whole is publicized and designed, and its purpose is to call on everyone to raise environmental awareness and understand the importance of environmental protection.
Inšpirácia: "The stone in his heart" is the embodiment of environmental protection and art. Through artistic creation, he conveys the relationship between people, between people and nature, and between nature and people.
Trvanie projektu: January 2017 guangzhou, China
Pracovný postup: "The Stone in His Heart" is the work of Sun Xiaofeng, an artist and independent curator. From the perspective of "The Stone in His Heart", the reflection of the mountain rocks in the water, in the traditional concept, is like a self-mirror, reflecting the relationship between man and nature, which also reflects the original intention of the design of the work. The "Stone in His Heart" works are spread online and offline to form a series of "Environmental Protection + Art" exhibitions. The exhibition is co-sponsored by New Southern Art, Guangdong Environmental Protection · Guangdong Fashion Brand Operations Group, and Young Miao Project Task Force. It is popular in Guangzhou, China The special factory E5 Art Museum was held, and media from all walks of life in Guangdong also participated in the event. More than 30 media such as the Guangdong Artists Association, Guangdong TV Station, Guangdong Provincial Department of Environmental Protection "Environment", "New Southern Art", "Yachang.com" magazine and so on Propagandize from the media to expand environmental protection propaganda, reflect on environmental degradation from the perspective of man and nature, and integrate the power of art and design to jointly promote environmental protection concepts and share environmentally friendly lifestyles. The exhibition was also appreciated by Hu Bin, deputy director of the Guangzhou Academy of Fine Arts, Wang Shaoqiang, director of the Guangdong Museum of Art, and critic Daojian Jian.
Členovia tímu: Weiquan Long / Xueqiong Guo