Chu Cellar Embalaža za žgane pijače – avtor Yong Wu

Delo Chu Cellar Embalaža za žgane pijače avtorja Yong Wu je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Chu Cellar Embalaža za žgane pijače

avtor/ica: Yong Wu

Naročnik: Shenzhen everbright creative packaging design co. LTD

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #100741

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Chu Cellar Embalaža za žgane pijače

Chu Cellar je oblikovanje embalaže za žgano pijačo, proizvedeno v provinci Hubei na Kitajskem. Steklenica je izdelana iz keramike, njena oblika pa posnema komplet zvončastih zvonov, kulturni spomenik starodavne države Chu. Vzorec na telesu steklenice je ulit v odprti kalup, škatla pa je izdelana iz lesa. Izbočene in vdolbene linije na površini zmanjšujejo možnost zdrsa med rokovanjem. Dno škatle deluje kot razstavno stojalo, tako da se prazna steklenica lahko obdrži kot okrasni predmet. Namen je odražati zgodovino in kulturo regije izvora.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Chu Cellar Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Chu Cellar Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Chu Cellar Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimenzije in embalaža: 170 (L) x130(D) x 320 (H)
Oznake: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Proizvodna tehnologija: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Oblikovalski izziv: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Raziskave: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiracija: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Trajanje projekta: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Potek delovanja: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Člani ekipe: The designer：fuyu yang
The designer：yong wu