Luhua Xiaomo Embalaža za sezamovo olje – avtor Tiger Pan

Delo Luhua Xiaomo Embalaža za sezamovo olje avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Luhua Xiaomo Embalaža za sezamovo olje

avtor/ica: Tiger Pan

Naročnik: Shandong Luhua Group

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Luhua Xiaomo Embalaža za sezamovo olje

Luhua Xiaomo je embalaža, zasnovana za mleto sezamovo olje, ki je ročno izdelano olje, proizvedeno v majhnih količinah. Posoda je ravna cilindrična steklenica iz stekla, premera 50 mm in višine 210 mm. Samolepilna etiketa ovija steklenico za 350 stopinj in je oblikovana kot star časopis, kar spominja na čase, ko je bila hrana zavita v časopisni papir. Znaki so postavljeni navpično, po vzoru starih kitajskih trgovskih napisov. Ozka nepokrita reža postane vtisnjena oznaka na način stare tehtnice (steelyard), ki prikazuje količino vsebine v notranjosti.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Luhua Xiaomo Embalaža za sezamovo olje je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Luhua Xiaomo Embalaža za sezamovo olje se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Luhua Xiaomo Embalaža za sezamovo olje sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Dimenzije in embalaža: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Oznake: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Proizvodna tehnologija: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Oblikovalski izziv: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Raziskave: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiracija: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Trajanje projekta: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Potek delovanja: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Člani ekipe: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie