Wen Niang Steklenica za rumeno riževo vino – avtor Tiger Pan

Delo Wen Niang Steklenica za rumeno riževo vino avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2020

Wen Niang Steklenica za rumeno riževo vino

avtor/ica: Tiger Pan

Naročnik: Shenzhen Wanshengtang Industry Co., Ltd

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

40,991

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Preverite status nagrade za #101157

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Barve

Dizajn

O dizajnu Wen Niang Steklenica za rumeno riževo vino

Wen Niang je embalaža, oblikovana za kitajsko rumeno riževo vino. Steklenica je izdelana iz stekla, medtem ko je večina rumenega riževega vina pakirana v keramiko. Steklena površina dodaja sijaj in teksturo. Na ramenu steklenice je vtisnjen žerjav z razprtimi krili, ki pokriva več kot 320 stopinj površine. Žerjav zavzema pomembno mesto v orientalski kulturi, kjer simbolizira integriteto, eleganco, zdravje in dolgo življenje. Steklenica meri 90 milimetrov v premeru in 260 milimetrov v višino. Sodobna oblika želi pritegniti mlajše potrošnike.

Priznanje

O nagradi Zlata nagrada A' Design Award

Wen Niang Steklenica za rumeno riževo vino je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Wen Niang Steklenica za rumeno riževo vino se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Wen Niang Steklenica za rumeno riževo vino ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimenzije in embalaža: Diameter: 90mm
Height:260mm
Oznake: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Proizvodna tehnologija: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Oblikovalski izziv: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Raziskave: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Inspiracija: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Trajanje projekta: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Potek delovanja: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Člani ekipe: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Zasluge za slike: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You