Rosé Vinska etiketa – avtor Ximena Ureta

Delo Rosé Vinska etiketa avtorja Ximena Ureta je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Rosé Vinska etiketa

avtor/ica: Ximena Ureta

Naročnik: Concha y Toro

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #101247

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Rosé Vinska etiketa

Rose je vinska etiketa, zasnovana za rose vino, proizvedeno v Čilu. Etiketa merí 85 krat 90 milimetrov in je tiskana na teksturiranem papirju z gramaturo 89 gramov na kvadratni meter. Uporabljenih je pet posebnih barv v digitalnem offset tisku, z zlato folijo, črno folijo ter reliefno in bareljefno obdelavo. Oblikovanje je navdihnjeno z vrtnicami, cvetnimi listi, trtnimi listi in mehkimi barvami večernega neba. Trtni vitičasti poganjki se ovijajo okoli besedila. Steklenica vsebuje 375 mililitrov, kar je majhen format, ki je nov za to kategorijo vina v Čilu.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Rosé Vinska etiketa je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Rosé Vinska etiketa se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Rosé Vinska etiketa sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimenzije in embalaža: Label Dimension: 85x90 mm
Oznake: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Proizvodna tehnologija: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Oblikovalski izziv: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Raziskave: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiracija: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Trajanje projekta: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Potek delovanja: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Člani ekipe: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Zasluge za slike: Diego Agurto