Winter Navel Oranžni Paket – avtor Chao Xu

Delo Winter Navel Oranžni Paket avtorja Chao Xu je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2020

Winter Navel Oranžni Paket

avtor/ica: Chao Xu

Naročnik: Caixiao Tian agricultural development pty ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #101508

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Winter Navel Oranžni Paket

Zasnova je promocija pomaranče, poimenovane zimske navalnice, pridelane iz ekološke kmetije. Paket vključuje dve velikosti kartonskih škatel, informacijsko kartico, ovojnico za lupilce pomaranče. Zimske mornarice lahko izbiramo šele po krstu štirih letnih časov. izziv zasnove je prikazati pomen podolgovate rutine rasti in različne oblike oranžnega drevesa v štirih sezonah na embalaži. Oblikovalska ekipa je pripravila risbo, ki jo je navdihnila zgodba o jack in beanstalk. Poudarek je na pojmu harmonije med naravo in človeštvom.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Winter Navel Oranžni Paket je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Winter Navel Oranžni Paket se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Winter Navel Oranžni Paket sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimenzije in embalaža: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Oznake: package design, food package, fruit package, hand drawing
Proizvodna tehnologija: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Oblikovalski izziv: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Raziskave: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiracija: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Trajanje projekta: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Potek delovanja: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Člani ekipe: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu