Xi Lin Men Primarna funkcija: Embalaža za alkoholno pijačo – avtor Xu Yao and Li Wei

Delo Xi Lin Men Primarna funkcija: Embalaža za alkoholno pijačo avtorja Xu Yao and Li Wei je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2021

Xi Lin Men Primarna funkcija: Embalaža za alkoholno pijačo

avtor/ica: Xu Yao and Li Wei

Naročnik: Xi Lin Men

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

12,930

Potrjeni dobitnik nagrade

Preverite status nagrade za #107325

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Xi Lin Men Primarna funkcija: Embalaža za alkoholno pijačo

Besedilo knjige: Xi Lin Men je oblikovanje embalaže za kitajsko žgano pijačo, ime pa pomeni približevanje sreči. Steklenica je prozorna, tako da je bistra tekočina v celoti vidna. Gledano pod kotom približno 45 stopinj, se na dnu pojavi relief dveh rib, postavljenih glava ob rep, kar spominja na simbol jin in jang. Tehnika peskanja daje ribjemu reliefu globino, rdeče pike na čelih rib pa so nanesene s tehniko termičnega prenosa. Zamašek spominja na bambus, znak stanovitne rasti. Ozek vrh in široko dno olajšata točenje.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Xi Lin Men Primarna funkcija: Embalaža za alkoholno pijačo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Xi Lin Men Primarna funkcija: Embalaža za alkoholno pijačo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Xi Lin Men Primarna funkcija: Embalaža za alkoholno pijačo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimenzije in embalaža: Width 150mm x Depth 150mm x Height 290mm.
Oznake: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Proizvodna tehnologija: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Oblikovalski izziv: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Raziskave: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiracija: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Trajanje projekta: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Potek delovanja: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Člani ekipe: Designer: Xu Yao
Art Director: Li Wei