Beltur Go Embalaža za hrano – avtor Musa Celik

Delo Beltur Go Embalaža za hrano avtorja Musa Celik je izjemno cenjeni dobitnik prestižne nagrade 2021 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2021

Beltur Go Embalaža za hrano

avtor/ica: Musa Celik

Naročnik: Beltur

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #112421

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Barve

Dizajn

O dizajnu Beltur Go Embalaža za hrano

Beltur Go je linija embalaže za hrano in pijačo, zasnovana za uporabo v velikih mestnih parkih. Škatlo za hrano je mogoče postaviti na kozarec za pijačo, slamica pa poteka skozi škatlo, tako da lahko hrano in pijačo držimo z eno roko. Majhna zložena področja na škatli je mogoče odpreti in vanje shraniti omake. Škatlo za hrano je mogoče uporabljati tudi samostojno, z vilico, položeno na vrhu. Vsi deli so izdelani iz 350-gramskega papirja Bristol z ofsetnim tiskom, pri čemer papir nadomešča plastiko, da se zmanjša količina plastičnih odpadkov. Vsak paket je dobavljen v ploščati obliki za enostavno skladiščenje in transport.

Priznanje

O nagradi Železna nagrada A' Design Award

Beltur Go Embalaža za hrano je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Beltur Go Embalaža za hrano se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Beltur Go Embalaža za hrano zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimenzije in embalaža: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Oznake: Snack, Take Away, Food Box, On The Go
Proizvodna tehnologija: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Oblikovalski izziv: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Raziskave: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiracija: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Trajanje projekta: The project took place between June 2020 and August 2020 in Istanbul.
Potek delovanja: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Člani ekipe: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Zasluge za slike: All photos taken by Musa Çelik.