Hotel New Grand Ready-to-eat Meals Embalaža za živila – avtor Kazuaki Kawahara

Delo Hotel New Grand Ready-to-eat Meals Embalaža za živila avtorja Kazuaki Kawahara je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Hotel New Grand Ready-to-eat Meals Embalaža za živila

avtor/ica: Kazuaki Kawahara

Naročnik: Hotel New Grand

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #114030

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Barve

Dizajn

O dizajnu Hotel New Grand Ready-to-eat Meals Embalaža za živila

Hotel New Grand Ready-to-eat Meals je embalažni dizajn za pripravljene jedi, vključno z govejim curryjem, piščančjim curryjem in omako za testenine Napolitan. Škatla je izdelana iz kartona in kot glavni grafični element uporablja motiv velikega lonca za kuhanje. Minimalistično oblikovanje se izogiba ilustracijam in fotografijam hrane, ki jih običajno vidimo na embalaži pripravljenih jedi. Namen je s kančkom duhovitosti prenesti tradicijo in ugled klasičnega hotela v Jokohami. Embalaža je primerna za obroke doma, pogosto pa jo izberejo tudi kot darilo.

Priznanje

O nagradi Zlata nagrada A' Design Award

Hotel New Grand Ready-to-eat Meals Embalaža za živila je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Hotel New Grand Ready-to-eat Meals Embalaža za živila se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Hotel New Grand Ready-to-eat Meals Embalaža za živila ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimenzije in embalaža: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Oznake: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Proizvodna tehnologija: The box of the package is made of cardboard.
Oblikovalski izziv: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Raziskave: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiracija: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Trajanje projekta: The project started in January 2020 and finished in November 2020 in Japan.
Potek delovanja: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Člani ekipe: Art Director/Designer : Kazuaki Kawahara
Zasluge za slike: Kazuaki Kawahara, 2020.