Organic Rice Vrečka – avtor Kazuo Fukushima and Haruka Takeuchi

Delo Organic Rice Vrečka avtorja Kazuo Fukushima and Haruka Takeuchi je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Organic Rice Vrečka

avtor/ica: Kazuo Fukushima and Haruka Takeuchi

Naročnik: China State Farms Agribusiness Corp

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

32,349

Potrjeni dobitnik nagrade

Preverite status nagrade za #114666

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Organic Rice Vrečka

Ta projekt združuje občutke izdelovalcev, ki izdelujejo okusen riž v mestu Wuchang. Oblikovalska ideja je naravna zlata preproga. Ustvaril dizajn, ki je povezan s prizorom, kjer je ogromno riževo polje videti zlato. Paket je okrašen z zlato riževo preprogo. Tako je oblika vakuumske embalaže kockasta. Poleg tega ilustracija race dokazuje ekološko kmetovanje. Zasnova, ki je preprosto zapakirala vrednost ekološkega kmetovanja v Wuchangu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Organic Rice Vrečka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Organic Rice Vrečka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Organic Rice Vrečka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimenzije in embalaža: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Oznake: Organic, Rice, Package, China, Duck
Proizvodna tehnologija: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Oblikovalski izziv: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Raziskave: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiracija: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Trajanje projekta: The project started in September 2019 and finished in September 2020 in Shanghai.
Potek delovanja: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patenti: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Člani ekipe: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Zasluge za slike: Image: Photographer zhu Jie