Spazio Lenovo Interier vodilne prodajalne – avtor Alessandro Luciani

Delo Spazio Lenovo Interier vodilne prodajalne avtorja Alessandro Luciani je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2021

Spazio Lenovo Interier vodilne prodajalne

avtor/ica: Alessandro Luciani

Naročnik: Alessandro Luciani

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Dizajn

O dizajnu Spazio Lenovo Interier vodilne prodajalne

Spazio Lenovo je interier vodilne prodajalne, razporejen na dveh nadstropjih s skupno površino 900 kvadratnih metrov. Pritličje je prilagodljiv razstavni prostor, ki lahko gosti tudi promocijske dogodke in prireditve. Razstavne mize imajo tanke steklene površine z vgrajenimi zasloni za digitalne informacije o izdelkih. Skozi strop se dviga velika LED-stena, ki je vidna z ulice. Stopnišče je oblečeno v dikroično steklo, stopnice pa nosijo LED-osvetlitev. Trinajst navpičnih zelenih stebrov tvori vrtno območje, tako da se združujeta tehnologija in narava.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Spazio Lenovo Interier vodilne prodajalne je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Spazio Lenovo Interier vodilne prodajalne se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Spazio Lenovo Interier vodilne prodajalne je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Concept store of about 900 square meters spread over two floors.
One of the first innovations is the abolition of cash desks, all payment transactions take place on the move and in digital form The ground floor was designed as a flexible exhibition space to be used also for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.
Dimenzije in embalaža: The store is spread over two floors for a total of 900 square meters
Oznake: Spazio Lenovo, Alessandro Luciani Designer, Retail Design,
Proizvodna tehnologija: Dichroic glass, LedWall, Wood,
Oblikovalski izziv: The first floor consists of two large areas: One Commercial and the other Business for companies and consists of different experiences: Gaming, Virtual Reality, New products, Listening to Music, Motorola brand products and a Bistrot where you can eat or have a coffee, immersed in a large garden, consisting of 13 vertical columns of green, a real meeting place. In addition, there are dedicated functional spaces for co-working and smat-working. All the tables created for Lenovo, have a thin top where digital labels are inserted inside to communicate the product on display
Raziskave: The human centered design, wanted to create a common thread, shortening the distance between the outside world, en plein air, and that of the interior, closed, typical of a traditional store. A functional environment contaminated by the 13 columns of real vertical green present inside, by a floor that evokes that of the gardens, by LED light wires, dichroic glass and large video walls for a completely digital communication. The space has been optimized to make it easy for people to move from one activity to another, areas have been designed to offer immersive experiences, in themselves and in the products
Inspiracija: Hi-Tech&green philosophy. The philosophy that guided the design follows a thought where technology and nature come together and coexist in great synergy and harmony, where one cannot do without the other, with particular attention to Man and the world in which he lives.
Spazio Lenovo is not a traditional store, but a cultural ecosystem where Technology and Nature enter into symbiosis, creating a fluid, elegant environment, in which the transition between green and metal becomes easy, immediate and functional, as in the sociability of a Greek agora.
Trajanje projekta: The project started in May 2020 in Milano - Italy and finished in September 2020
Potek delovanja: The ground floor was designed as a flexible exhibition space to be for promotional events and shows. The displays with a colorful design have inside the glass top, recessed monitors for a digital product communication that integrates with a visual communication on the wall and a large LedWall visible also from the street, which pierces the ceiling and rises up the second floor.The staircase leading to the first floor has been completely covered with dichroic glass "with its chromatic and reflective effects while the steps have LED lighting that follows the person as he climbs the stairs, like the keys of a piano
Člani ekipe: Alessandro Luciani
Grottini srl
Zasluge za slike: Lenovo Italy