Meet Rebrand Blagovna Znamka – avtor Mengchao Wu, Hao Li and Sijia Zhang

Delo Meet Rebrand Blagovna Znamka avtorja Mengchao Wu, Hao Li and Sijia Zhang je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2021

Meet Rebrand Blagovna Znamka

avtor/ica: Mengchao Wu, Hao Li and Sijia Zhang

Naročnik: Meet

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #115712

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Meet Rebrand Blagovna Znamka

Meet je korejska restavracija z žarom, namenjena mladim. Naloga naročnika za Mengchao, Hao in Sijia je ustvariti umetniško smer in vizualno identiteto za izražanje živahne podobe blagovne znamke in promocijo različnih vrst mesa. Oblike mesa na žaru imajo naravno geometrijo. Ta zamisel jih pripelje do mejnika koncepta, ki povezuje različno meso, morsko hrano in zelenjavo z določeno geometrijo. Različne kombinacije oblik in vzorcev dajejo geometrijam igriv in vroč končni pridih.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Meet Rebrand Blagovna Znamka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Meet Rebrand Blagovna Znamka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Meet Rebrand Blagovna Znamka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimenzije in embalaža: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Oznake: Branding, Graphic Design, Visual Identity, BBQ, Food
Proizvodna tehnologija: Adobe suite, Video Production, Printing, Package Design
Oblikovalski izziv: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Raziskave: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspiracija: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Trajanje projekta: 3 mouths
Executed in NYC and shanghai
Potek delovanja: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Člani ekipe: Mengchao Wu
Hao Li
Sijia Zhang
Zasluge za slike: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li